DSP Strategy in the AI Era

In this episode of the Better Advertising with BTR Media podcast, Destaney interviews Gibby (Austin Hoggett) about his work with AI, DSP, and AMC at BTR Media. Gibby explains how he uses ChatGPT to craft custom reports that quantify DSP strategies and drive incremental value for brands, despite having no prior coding knowledge. They discuss the importance of providing the AI with the right context and training it to achieve desired results, as well as the need for actionable insights and education. They also touch on Amazon's partnerships with Nielsen and the potential for audience creation and creative optimization. Gibby's pro tip is to not get frustrated when the initial prompts don't yield the desired results, but to keep experimenting and learning.