Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions?

This podcast episode explores the value of attending Cannes Lions, the importance of thinking beyond last touch attribution in advertising on Amazon, the success of Elf's campaign on their sticky primer, the accessibility and potential of Amazon Marketing Cloud, the value of insights and investment in streaming TV advertising, the role of flexibility and mechanisms in brand investments, the impact of social commerce and Amazon posts, and the shift towards targeted and authentic connections in advertising.