Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
This podcast episode explores the importance of audiences in DSP (Demand-Side Platforms) and highlights the various capabilities available in Amazon's DSP. The hosts discuss how understanding audiences is foundational to DSP and enhances the value of every capability. They delve into the different types of audiences, i...
This podcast episode explores the e-commerce strategies of The Legacy Companies, a manufacturing company focused on home appliances and commercial food service equipment. The company's founder, Neil Asbury, recognized the importance of e-commerce early on, setting them apart from competitors in the industry. The episod...
This podcast episode explores the strategies and key elements of planning and executing a successful Prime Day on Amazon. It emphasizes the importance of preparing early, considering inventory management, promotions, and operations. The podcast also highlights the significance of lead-in strategies, understanding the m...
This podcast episode explores the benefits and strategies of using Amazon DSP (Demand-Side Platform) for advertising. The speakers discuss the unique capabilities of DSP compared to Amazon Ad Console, including audience targeting, remarketing, and building brand loyalty. They emphasize the importance of being "retail r...
This podcast episode explores the journey of scaling an e-commerce brand, with a focus on the Natural Dog Company's growth from $3 million to $35-50 million in annual revenue. The speakers highlight the importance of marketing perspective for success on platforms like Amazon, emphasizing catalog optimization, conversio...
This podcast episode explores the topic of Demand-Side Platform (DSP) advertising, highlighting its customizable nature and its uses in reaching specific audiences. The speakers discuss their career paths at Amazon and how they have leveraged their previous experiences in their current roles. The episode provides a com...
This podcast episode explores the use of AI tools in advertising and marketing, highlighting their efficiency and effectiveness in streamlining tasks and enhancing content creation. The speakers discuss specific tools such as Gamma, ChatGPT, Canva, CoSchedule, Revoicer, and Veed, showcasing their capabilities in image ...
This podcast episode explores the utilization of AI tools in various aspects of marketing, such as teamwork, presentations, and branding. The speakers emphasize the importance of effectively utilizing AI to enhance efficiency, streamline processes, and save time. They discuss the benefits of attending in-person AI work...
This podcast episode explores the growing influence of artificial intelligence (AI) in the advertising industry. The host welcomes guests who participated in an AI hackathon and discusses their experiences and insights. The episode highlights the importance of AI in advertising, e-commerce, and retail media, and the po...
This podcast episode explores the importance of the Amazon algorithm and advertising strategies on the platform. It discusses how the algorithm focuses on relevancy and how brands can improve their organic rank by considering signals such as click-through rate and conversion rate. The effectiveness of rank campaigns fo...
This podcast episode explores the common pain points that brands face in their advertising strategy, such as the lack of a clear direction, poor communication with advertising agencies, and a focus on short-term success over long-term growth. It emphasizes the importance of strategy, effective communication, and brand ...
This podcast episode introduces Nick Amos, an advertising professional at BTR Media, and dives into various topics related to advertising on Amazon. It highlights Nick's background and passion for running and thrift shopping, as well as his rapid progress in the advertising industry. The episode discusses the boosted p...
This podcast episode discusses the importance of utilizing a full-funnel approach in building an advertising portfolio for large-name, omni-channel brands. It emphasizes the significance of long-term growth rate targets, achieving profitability, and budget allocation for different campaign categories. The sections also...
This podcast episode explores the experiences and opportunities of selling on Walmart's e-commerce platform. The guest speaker, Matt Kubancik, CEO and co-founder of Guardian Baseball, shares insights into the evolution of Walmart's e-commerce platform and emphasizes the importance of building relationships within the e...
This podcast episode explores the organic growth and brand building strategies employed by DUDE Wipes, a brand that disrupted the market and built a strong brand presence through guerrilla marketing initiatives. The conversation highlights the importance of authenticity, creativity, and taking risks in generating succe...
This podcast episode explores the significance of E-commerce advertising and market research with a focus on PickFu, a market research tool. The conversation highlights the origin and purpose of PickFu, emphasizing its ability to provide relevant feedback from a target audience and simplify the process of conducting co...
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