Using Ad Tech Without Getting Lost in the Details

In this podcast episode, Dustin Wassner from BTR Media shares insights from his recent triumph at the Amazon Advertising Developer Summit hackathon. He created a tool that leverages Amazon's new API-first strategy and showcases the benefits of Marketing Stream. The discussion delves into how real-time data can enhance budget management, the crucial role of BTR Media's internal systems in ensuring client success, and the future of Amazon advertising with integrated APIs. Additionally, it addresses common misconceptions brands have about ad technology, stressing the importance of strong foundational strategies over merely relying on advanced tools.