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Helium 10 · Business

AM/PM Podcast

Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce. Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace. New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers . Subscribe and level up your E-commerce game!

Episodes

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#479 - Taking Back Control of Your Amazon Advertising

17 Dec 2025
44m
AI processed

In this episode of the AM PM Podcast, host Bradley Sutton interviews Destaney Wishon, an advertising agency owner, and Carrie Miller from Helium 10, about taking control of Amazon advertising after outsourcing it. They discuss common issues sellers face when using agencies, such as lack of understanding of brand object...

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#478 - Amazon Finally Axes Commingling! | Weekly Buzz 12/12/25

12 Dec 2025
21m
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In this inaugural "Weekly Buzz" episode of the AM-PM Podcast by Helium 10, host Bradley Sutton covers the latest e-commerce news, focusing on Amazon and TikTok Shop updates. Key topics include Amazon's end to commingling practices, potential USPS contract changes affecting shipping, and a new TikTok Shop shipping rule ...

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#477 - Hijacked Amazon Trucks + TikTok Shop Strategies

10 Dec 2025
38m
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In this episode of the AM-PM Podcast, Bradley Sutton, along with co-hosts Carrie Miller and Shivali Patel, discusses changes to the AM-PM and Serious Sellers Podcasts, including moving the Weekly Buzz and strategy sessions to the AM-PM Podcast and focusing the Serious Sellers Podcast on interviews with brand owners. Ca...

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#476 - The Final Chapter: Kevin King, Guillermo Puyol, & the Untold Origins of Helium 10

04 Dec 2025
1h 17m
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In this final episode of the AM PM podcast hosted by Kevin King, Guillermo Puyol, the co-founder of Helium 10, joins to discuss the history and evolution of the company. They reminisce about their initial meeting, the early days of Helium 10, and the challenges and successes they faced. Guillermo shares insights into t...

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#475 - Are Your Amazon Ads Bleeding Cash? How to Fix It with Brent Zahradnik

27 Nov 2025
1h 3m
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In episode 475 of the AM-PM Podcast, Kevin King interviews Brent Zahradnik, a PPC expert, about Amazon DSP, AMZ Marketing Cloud, and advertising strategies. They discuss the evolution of Amazon ads, the increasing complexity of PPC, and the role of agencies versus software tools. Brent shares insights on optimizing lis...

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#474 - Turning a Family Brand Into a Media Powerhouse with Kelsey Farrar

20 Nov 2025
57m
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In episode 474 of the AM-PM Podcast, Kevin King interviews Kelsey Farrar, son of Norm Farrar, about newsletters, podcasts, AI, and influencer marketing. Kelsey shares his experiences managing the Lunch with Norm newsletter, detailing the process and emphasizing the importance of providing valuable content to readers. T...

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#473 - The Secret Formula Behind High-Converting Listings with Karyn Thomas

13 Nov 2025
56m
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In episode 473 of the AM-PM Podcast, Kevin King interviews Karyn Thomas, a listing optimization expert, about her experiences in e-commerce and her return to the field after selling her agency. Karyn shares her journey, from early entrepreneurial ventures to her success with Amazon, highlighting her expertise in listin...

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#472 - Go Global Without the Headache: Compliance, Cash Flow & Cross-Border Wins

06 Nov 2025
52m
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In episode 472 of the AM PM Podcast, Kevin King interviews Demet Kale from VATAI about expanding e-commerce businesses internationally. Demet explains VATAI's role as a one-stop shop for e-commerce compliance, covering VAT registrations, product compliance, trademarks, and company registrations. She addresses common fe...

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#471 - Why “The Money Man” Says LinkedIn Is the New Goldmine for Sellers

30 Oct 2025
58m
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In episode 471 of the AM-PM Podcast, Kevin King interviews Rob Stanley, an e-commerce veteran since 1998. They discuss strategies for maximizing LinkedIn presence, the importance of standing out at trade shows with unique hooks, and the potential of Super UGC for product launches. Rob shares insights on leveraging AI t...

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#470 - The Great Shift: Why the Next 24 Months Will Redefine Amazon Seller Success

23 Oct 2025
48m
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In episode 470 of the AM-PM Podcast, Kevin King interviews Anthony Cofrancesco, discussing Anthony's journey from creating Amazon images to split testing, data analysis, and education. Anthony shares tips on optimizing Amazon listings, conducting split tests, and analyzing data, drawing from his experiences with his ag...

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#469 - Why 90% of Sellers Are Missing the Real AI Gold Rush

16 Oct 2025
55m
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In episode 469 of the AM PM podcast, Kevin King interviews Norm Farrar about recent changes in e-commerce, including AI, the value of attending events, and influencer marketing. Norm shares his experiences as an influencer and provides advice for those working with them, emphasizing the importance of personalized outre...

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#468 - Stop Competing on Price & Start Building a Brand That Belongs in Retail Stores

09 Oct 2025
1h 3m
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In episode 468 of the AM-PM Podcast, Kevin King interviews Yohan Jacob from Retail Bound about the importance of e-commerce sellers diversifying into retail to build stronger brands. Yohan shares insights on how retail has evolved, especially since COVID-19, with enhanced online experiences and buy-online-pick-up-in-st...

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#467 - Amazon Product Video Production in the Age of AI with Rob Wiltsey

02 Oct 2025
1h 9m
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In episode 467 of the AM PM podcast, Kevin King interviews Rob Wiltsey from VideoFresh about the role of video in e-commerce, including how video can improve customer engagement and response rates. Rob shares his background in video production and how he applies industrial engineering principles to create efficient vid...

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#466 - From Amazon to Aisle 7: How Sellers Break Into Retail with Doug Harding

25 Sep 2025
1h 5m
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In episode 466 of the AM-PM Podcast, Kevin King interviews Doug Harding about the retail landscape for Amazon and e-commerce sellers. Doug shares insights on how success on Amazon can translate to retail success, emphasizing that Amazon is now a litmus test for retailers. They discuss the importance of branding, social...

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#456 - Ghosts, Goblins, & $50 Million: The E-commerce Business of Halloween Costumes

18 Sep 2025
1h 2m
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In this episode of the AM PM podcast, Kevin King interviews Fraser Smeaton, co-founder of a $50 million costume business, about the Halloween industry and selling seasonal products. Fraser shares insights into the history of Halloween, its global popularity, and the impact of commercialization. He discusses the challen...

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#464 - Hooks, Affiliates, and UGC: TikTok Shop Tactics That Convert with Stephanie Tramicheck

11 Sep 2025
1h 4m
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In episode 464 of the AM-PM Podcast, Kevin King interviews Stephanie Tramicheck, a three-time founder and expert in social commerce, about TikTok Shop and its potential for e-commerce sellers. Stephanie shares her background, including her work with Etsy and Pinterest, and discusses the importance of understanding the ...

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#463 - Margins, Moats, & Purple Cows: How to Actually Profit on Amazon with Steven Selikoff

04 Sep 2025
1h 6m
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In episode 463 of the AM-PM Podcast, Kevin King interviews Steven Selikoff, an early adopter of Amazon's FBA program. Steven shares his entrepreneurial journey, from selling homemade firecrackers as a child to his current role as a wholesale vendor for Amazon sellers, focusing on toys and gardening. He emphasizes the i...

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#462 - Inside China’s Amazon Seller Schools: 4,000 Students & One Mission

28 Aug 2025
56m
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In episode 462 of the AM PM podcast, Kevin King interviews Feng Xiaoxiao, a Chinese Amazon seller and coach studying marketing at NYU, about the challenges Chinese sellers face in understanding Western culture and branding. Feng discusses how a lack of cultural understanding leads to ineffective marketing, price compet...

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#461 - Counterfeits, Hijackers, & IP Nightmares: Protecting Your Brand on Amazon with Daren Garcia

21 Aug 2025
1h 1m
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In episode 461 of the AM-PM Podcast, Kevin King interviews Daren Garcia from Vorys, a large international law firm, about IP protection, counterfeits, and brand protection in the e-commerce space. They discuss the evolution of e-commerce law, the challenges brands face with unauthorized sellers and counterfeit products...

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#460 - Affiliate Armies, Viral Videos, & the TikTok Shop Playbook with Tommy Lynch

14 Aug 2025
1h 8m
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In episode 460 of the AM-PM Podcast, Kevin King interviews Tommy Lynch from Cult Content about TikTok Shop, focusing on strategies for engaging affiliates and creators to drive sales. Tommy shares his entrepreneurial journey, from building pallet furniture at 15 to launching a TikTok Shop partner agency. The discussion...

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