#475 - Are Your Amazon Ads Bleeding Cash? How to Fix It with Brent Zahradnik

In episode 475 of the AM-PM Podcast, Kevin King interviews Brent Zahradnik, a PPC expert, about Amazon DSP, AMZ Marketing Cloud, and advertising strategies. They discuss the evolution of Amazon ads, the increasing complexity of PPC, and the role of agencies versus software tools. Brent shares insights on optimizing listings, the impact of AI like Cosmo and Rufus, and setting realistic expectations for new product launches. They explore valuable reports like the Search Query Performance report and the importance of brand recognition, diving into Amazon DSP and AMC, including access methods and effective strategies. Brent advises on qualifying agencies, budget expectations, and the future impact of AI on Amazon advertising, emphasizing the enduring importance of psychological and creative elements in marketing.