#474 - Turning a Family Brand Into a Media Powerhouse with Kelsey Farrar

In episode 474 of the AM-PM Podcast, Kevin King interviews Kelsey Farrar, son of Norm Farrar, about newsletters, podcasts, AI, and influencer marketing. Kelsey shares his experiences managing the Lunch with Norm newsletter, detailing the process and emphasizing the importance of providing valuable content to readers. The discussion covers the significance of newsletters for brands, the evolution of the Lunch with Norm podcast, and the impact of AI on the e-commerce industry. Kelsey also discusses his venture into TikTok Shop and the formation of SparkTalk, a TikTok Shop agency, with Gracie. The conversation highlights the need for brands to understand TikTok's unique dynamics and the importance of creating authentic, engaging content.