#460 - Affiliate Armies, Viral Videos, & the TikTok Shop Playbook with Tommy Lynch

In episode 460 of the AM-PM Podcast, Kevin King interviews Tommy Lynch from Cult Content about TikTok Shop, focusing on strategies for engaging affiliates and creators to drive sales. Tommy shares his entrepreneurial journey, from building pallet furniture at 15 to launching a TikTok Shop partner agency. The discussion covers tactics for creating viral content, the importance of hooks and viewer retention, and the need for a holistic approach that includes paid ads and affiliate management. Tommy emphasizes the significance of building a dedicated community or "cult" around a brand to foster authenticity and passion among affiliates and customers. He also discusses the financial aspects of launching on TikTok Shop, the role of platforms like Sellico in generating initial traction, and the potential for a "halo effect" that drives sales on other platforms like Amazon.