#459 - Why Being a Brand Matters More Than Ever in E-Commerce with Cara Sayer

In this episode of the AM-PM Podcast, Kevin King interviews Cara Sayer, a brand owner who has been selling online since 2009, primarily through Amazon. Cara emphasizes the importance of building a brand with a story and emotional connection, rather than just being a seller with a logo. She shares her journey of inventing a stroller sunshade product, navigating manufacturing and distribution, and eventually selling directly on Amazon. Cara discusses her strategies for branding, including creating a friendly tone of voice, showcasing awards and social proof, and focusing on marketing efforts outside of Amazon. She also touches on the challenges of copycats, the evolving landscape of e-commerce with the rise of TikTok and AI, and her decision to prioritize enjoyment and control over a potential exit.