#462 - Inside China’s Amazon Seller Schools: 4,000 Students & One Mission

In episode 462 of the AM PM podcast, Kevin King interviews Feng Xiaoxiao, a Chinese Amazon seller and coach studying marketing at NYU, about the challenges Chinese sellers face in understanding Western culture and branding. Feng discusses how a lack of cultural understanding leads to ineffective marketing, price competition, and a reliance on Amazon, while American sellers struggle with innovation and manufacturing. She emphasizes the need for Chinese sellers to learn American culture and for both groups to collaborate, sharing insights and resources to foster fair competition and improve e-commerce practices. Feng shares examples of how cultural understanding impacts marketing effectiveness and offers strategies for Chinese sellers to better connect with American consumers, including leveraging data and building retail networks.