Behind the Numbers: an EMARKETER Podcast

A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers

Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers

A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries

What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail

Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers

AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers

In this episode of Behind the Numbers, Marcus Johnson hosts analysts Jacob Bourne and Nate Elliot to discuss how AI has changed search. They explore the current state of AI's impact on search behavior, noting that while AI is increasingly used for information retrieval, traditional search engines like Google still domi...

Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Retail

CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special Edition

This EMARKETER podcast episode, recorded at the EMARKETER Summit, features a panel discussion on the impact of artificial intelligence on CTV and streaming advertising. Principal Analyst Nate Elliott leads the conversation with Caroline Giegerich from IAB, Todd Feitlin from One Horizon, and Jonathan Watkins from TV Sci...

Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers

In this episode of the Behind the Numbers podcast, Marcus Johnson, Yory Wurmser, and Oscar Orozco discuss the resilience of ad spending amidst economic uncertainty, noting upward revisions in forecasts despite concerns about tariffs and inflation. They highlight digital advertising's increasing dominance, the strong pe...

The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail

CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition

This EMARKETER Podcast episode, recorded at the EMARKETER Summit, features a panel discussion on CTV and streaming advertising trends for 2026. Ethan Cramer-Flood leads the conversation with Amanda Corral from PepsiCo, Nydia Sahagun from Humana, and Todd Segall from Verve. The discussion covers the growth of CTV viewer...

Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special Edition

This E-Marketer podcast episode, recorded at the CTV and Streaming Advertising Trends for 2026 summit, features a panel discussion about ad strategies, targeting, integrated measurement, and the role of CTV in full-funnel campaigns. Senior Analyst Arielle Feger hosts Shruti Khatod from Nutrafol and Benjamin Vandegrift ...

The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the Numbers

CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition

This episode of the eMarketer Podcast from the eMarketer Summit features Ross Benes presenting on CTV and streaming advertising trends for 2026. Ross discusses YouTube's dominance in streaming, the shift from traditional TV to streaming, and subscription revenue trends. He highlights the increasing prices of streaming ...

Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail

The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbers

The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers