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EMARKETER · Business

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Episodes

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The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail

28 Jan 2026
23m
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The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments Show

27 Jan 2026
27m
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The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the Numbers

26 Jan 2026
28m
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The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers

23 Jan 2026
28m
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The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail

21 Jan 2026
24m
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The Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs. Dr. Google and AI for Mental Health Therapy | Behind the Numbers

20 Jan 2026
32m
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The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers

16 Jan 2026
24m
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What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail

14 Jan 2026
24m
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The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the Numbers

12 Jan 2026
28m
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The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers

09 Jan 2026
34m
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The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining Retail

07 Jan 2026
25m
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The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

05 Jan 2026
20m
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The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers

02 Jan 2026
33m
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Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments Show

30 Dec 2025
24m
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2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail

24 Dec 2025
25m
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AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries

23 Dec 2025
19m
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The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers

22 Dec 2025
27m
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What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers

19 Dec 2025
36m
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AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries

18 Dec 2025
20m
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How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail

17 Dec 2025
25m
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