On today’s podcast episode, we discuss what Crayola is aiming to achieve with its “Campaign for Creativity,” how the brand guides children from digital creation to hands-on creative play, and what’s top of mind for the art supplies company as it heads into the holiday season. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Crayola Chief Marketing Officer Victoria Lozano.

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-crayola-s-campaign-creativity-inspiring-hands-on-play-digital-crayola-reimagining-retail

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How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail