CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition

This episode of the eMarketer Podcast from the eMarketer Summit features Ross Benes presenting on CTV and streaming advertising trends for 2026. Ross discusses YouTube's dominance in streaming, the shift from traditional TV to streaming, and subscription revenue trends. He highlights the increasing prices of streaming services and their impact on consumer behavior. The presentation further covers the projected growth of CTV advertising and its potential to surpass linear TV. Following the presentation, Ross interviews Kim Marchan from StackAdapt about the evolving landscape of CTV advertising, focusing on targeting strategies, the role of AI in campaign optimization, and measurement innovations. Kim and Ross also explore the future of CTV, including shoppable ads and personalized experiences.