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EMARKETER · Business

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Episodes

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MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show

13 Nov 2025
26m
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From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining Retail

12 Nov 2025
18m
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Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers

10 Nov 2025
24m
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Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers

07 Nov 2025
21m
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Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail

05 Nov 2025
25m
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The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the Numbers

03 Nov 2025
26m
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The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers

31 Oct 2025
23m
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The Unofficial Most Interesting Retailers List (October) | Reimagining Retail

29 Oct 2025
30m
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“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the Numbers

27 Oct 2025
20m
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Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers

24 Oct 2025
21m
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Building Brands That Stand Out In A World That Never Turns Off with Lulus and The Lead | Reimagining Retail

22 Oct 2025
24m
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The Other Side of Loyalty That Most Brands Miss with Fetch Rewards and Nestlé | Behind the Numbers

20 Oct 2025
36m
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Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers

17 Oct 2025
25m
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‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail

15 Oct 2025
28m
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The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show

14 Oct 2025
21m
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How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers

13 Oct 2025
20m
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Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers

10 Oct 2025
21m
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How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail

08 Oct 2025
23m
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The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers

06 Oct 2025
21m
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How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers

03 Oct 2025
19m
Page 10

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