In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures have intensified competition, and why its famously store-first strategy is working so well. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Carina Perkins, and Head of US Marketing for Primark, Rene Federico.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-how-primark-us-going-hidden-gem-household-name-with-cmo-rene-federico

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How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail

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How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail