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EMARKETER · Business

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Episodes

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How (Not) to Rebrand | Reimagining Retail

01 Oct 2025
18m
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From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers

29 Sep 2025
33m
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What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers

26 Sep 2025
33m
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The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail

24 Sep 2025
28m
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What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers

22 Sep 2025
26m
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The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

19 Sep 2025
22m
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Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail

17 Sep 2025
15m
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Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show

16 Sep 2025
23m
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Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers

15 Sep 2025
21m
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Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers

12 Sep 2025
24m
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From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail

10 Sep 2025
20m
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Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers

08 Sep 2025
22m
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How the New ESPN App Will Change TV Forever | Behind the Numbers

05 Sep 2025
22m
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Did Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining Retail

03 Sep 2025
19m
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The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars

02 Sep 2025
21m
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The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers

29 Aug 2025
22m
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The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

27 Aug 2025
26m
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The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers

25 Aug 2025
24m
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What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

22 Aug 2025
24m
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Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail

20 Aug 2025
20m
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