On today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will do to full-game viewership growth, and what advertisers should be paying attention to most amidst this surge in women’s sports. Join Senior Director of Podcasts and host, Marcus Johnson, and Analysts Marisa Jones and Paola Flores-Marquez. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-behind-numbers-everyone-watches-wnba-how-womens-sports-changing-audiences

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“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the Numbers