CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition

This EMARKETER Podcast episode, recorded at the EMARKETER Summit, features a panel discussion on CTV and streaming advertising trends for 2026. Ethan Cramer-Flood leads the conversation with Amanda Corral from PepsiCo, Nydia Sahagun from Humana, and Todd Segall from Verve. The discussion covers the growth of CTV viewership across all demographics, the increasing acceptance of ad-supported streaming options, the evolution of TV ad creative, strategies for navigating the fragmented streaming landscape, the importance of personalization in advertising, and leveraging second-screen viewing habits. The panelists share insights on how brands can effectively engage with audiences in the evolving CTV environment, emphasizing authenticity, relevance, and data-driven approaches.