Treyd Secrets: Supply, Sales and Scaling

24. BrainGain: How unit economics by SKU turned a loss-making bestseller profitable

23. Popcorn Shed: The hidden complexity of scaling a simple product

22. Anthony Mellor, fractional COO: How complexity kills margin and what great brands do differently

Supply chain management serves as a critical operational moat for growing product brands, yet many businesses remain trapped in reactive cycles that erode margins. By moving beyond simple price negotiations toward collaborative, long-term partnerships, brands can unlock hidden value and improve cash flow. Consolidating...

21. Absolute Collagen: The science and emotion behind a £30M subscription brand

Absolute Collagen transformed from a kitchen-based bone broth experiment into a £30 million subscription-led business by blending scientific rigor with deep emotional engagement. Founders Maxine and Darcy Laceby prioritize a "pure, proven, and powerful" product, supported by the industry's largest peer-reviewed clinica...

20. Dan Major, fractional CFO: The hidden cash in your D2C brand (and how to find it)

Financial health in D2C fashion brands depends on rigorous visibility into unit economics and the cash conversion cycle rather than simply securing more capital. Founders often struggle with cash flow because they lack up-to-date financials and over-invest in dead stock, failing to distinguish between core "A-list" pro...

19. Sculpted by Aimee: What it actually takes to build an international beauty business

Building and scaling a product-heavy beauty brand requires balancing operational rigor with creative agility. Aimee Connolly, founder of Sculpted by Aimee, details the transition from a one-woman operation to a 100-person organization generating over 40 million euros in annual revenue. Success hinges on maintaining a "...

INDI Supplements: Scaling a sticky multi-channel brand

17. Peachies: Forecasting, supply & bottom-up hyper-growth

In this episode of Treyd Secrets, the host interviews Rima and Morgan, the founders of Peachies, a subscription-based nappy brand in the UK. They discuss the origins of their company, starting from a university entrepreneurship club to identifying a gap in the nappy market for a premium, performance-focused product. Th...

16.⁠ ⁠Dave Morrissey: Growth lessons from tech (that any brand can steal)

15. Thomas Gleeson: From ROAS land to real profitability with Storehero co-founder

In this episode of Treyd Secrets, Peter Beckman interviews Thomas Gleeson, co-founder and CEO of Storehero, about moving beyond vanity metrics like ROAS to track real profitability in inventory-based businesses. Gleeson shares his background in e-commerce, including his experience in his family's DTC business and at Sh...

14. From zero to national retail: How Mino Market scaled at lightning speed

13. Antler: Scaling beyond borders and building market leaders

This podcast interviews Magnus Grimeland, co-founder of Zalora and CEO of Antler, about his experiences with global expansion in e-commerce and venture capital. The conversation covers his career journey, the challenges of launching and scaling businesses in Southeast Asia (particularly payment systems and securing br...

12. E-Equity: How to Build an Investable Retail Brand

11. Madden Analytics: The art of inventory planning and its role in success

10. CHIMI: Dopamine culture and brand magic

9. Sproud: Scaling a sustainable food brand among industry titans

8. Mantle: Tech-driven skincare phenomenon

7. Stuart Worgan: A masterclass in e-commerce finance

This podcast episode explores the role of financial metrics and decision-making in growing successful e-commerce businesses. The guest speaker, Stuart Worgan, shares his insights as a fractional CFO and co-founder of eClarity, a finance team provider for e-commerce companies. The episode discusses the key elements of a...

Episode 6: Alicia Shaffer: From debt to Etsy stardom

5. Boxbollen: Hypergrowth, extreme season peaks and influencer mastery

br>Boxbollen, a Swedish company, transformed a simple head tethered boxing ball game into a global sensation through strategic influencer marketing, local market expansion, and celebrity collaborations. They faced challenges in securing endorsements, meeting sales targets, and supply chain management but persevered by ...