17. Peachies: Forecasting, supply & bottom-up hyper-growth

In this episode of Treyd Secrets, the host interviews Rima and Morgan, the founders of Peachies, a subscription-based nappy brand in the UK. They discuss the origins of their company, starting from a university entrepreneurship club to identifying a gap in the nappy market for a premium, performance-focused product. They detail their product development process, fundraising efforts, and the challenges of entering a commoditized market. The founders emphasize the importance of customer retention through exceptional service and community building, as well as key metrics like LTV to CAC ratio. They also share insights into their team structure, marketing strategies, and their plans for future growth, including potential expansion into retail channels.