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Mantle has achieved cult status in the skincare industry, but like every success story, the journey to getting there was filled with challenges, grit, and a keen ear for customer feedback. We sat down with Josefin Landgård, CEO and co-founder of Mantle, to hear about her entrepreneurial journey, which also includes co-founding the healthcare unicorn Kry. The episode dives into the success of Mantle, from tech-inspired product development, to building a love brand to securing VC funding in trying times.

Timestamps:

01:15 Josefin’s entrepreneurial journey
04:45 Disrupting healthcare at unicorn Kry
06:40 The Mantle story and mission
09:20 The pandemic inception of Mantle
16:05 Sprint to skin: tech-inspired skincare development
21:00 Building loyalty and a love brand
23:40 Sourcing the right ingredients
26:40 Finding the right suppliers
27:39 The diverse Mantle channel mix
30:00 Nailing VC funding against all odds
34:30 The future of Mantle
35:20 Josefin’s number one trade secret

8. Mantle: Tech-driven skincare phenomenon

Treyd Secrets: Supply, Sales and Scaling

8. Mantle: Tech-driven skincare phenomenon