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Eric Dyck · Business

The DTC Podcast

What does it take to build and scale a successful direct-to-consumer brand? The DTC Podcast is a marketing strategy podcast hosted by Eric Dyck, with practical ecommerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable ecommerce business.

Episodes

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Ep 628: How Unbound Merino Bootstrapped to Nine Figures Selling $90 T-Shirts

13 Jul 2026
43m
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Ep 627: Why Nick Shackelford's Personal Brand Saved His Cash Flow | Agency Confidential Preview

10 Jul 2026
41m
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Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI

06 Jul 2026
36m
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Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer

03 Jul 2026
38m
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Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events

29 Jun 2026
46m
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Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)

26 Jun 2026
25m
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Ep 622: How Outway Runs Canada and the US as Two Separate Businesses

22 Jun 2026
42m
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Ep 621: Anything is possible now – The AI Creative Stack

19 Jun 2026
17m
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Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt

17 Jun 2026
31m
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Content remains central to brand strategy, yet the rise of AI-driven search and answer engines is fundamentally reshaping how consumers discover products. With 60% of search queries now resolved without a click-through to a website, marketers must adapt by creating structured, authoritative content that satisfies both ...

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Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects

15 Jun 2026
43m
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Origin, a vertically integrated American-made apparel brand, leverages complete supply chain control to maintain operational agility and product quality. By manufacturing components domestically, the company rapidly responds to market shifts, exemplified by the viral demand surge following a high-profile product placem...

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Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

12 Jun 2026
34m
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Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel

10 Jun 2026
32m
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Ep 618: Inside Tumble – Scaling a Nine-Figure Rug Brand

08 Jun 2026
47m
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Ep 617: How to Fix a Pooched Email Account: 10 Steps to Recover DTC Deliverability [TWBERP Preview]

05 Jun 2026
27m
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Bonus: 100% Agentic on Meta at a $1B Brand | True Classic's Ben Diamond & Triple Whale's Maxx Blank

03 Jun 2026
48m
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Ep 616: How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding to Retail.

01 Jun 2026
42m
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Ep 615: Prepare Your Brand for Agentic Commerce (How LLMs Are Collapsing the Consideration Phase)

29 May 2026
36m
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Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma

25 May 2026
49m
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Ep 613: AI Is a Stack of Two-by-Fours. What Are You Building With It? (Plus Meet Gary and Blanche)

22 May 2026
25m
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Ep 612: The Bootstrap Beauty Brand Going Up Against BlackRock in Target – Megababe

18 May 2026
36m
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