

The DTC Podcast
What does it take to build and scale a successful direct-to-consumer brand? The DTC Podcast is a marketing strategy podcast hosted by Eric Dyck, with practical ecommerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable ecommerce business.
Episodes


Ep 627: Why Nick Shackelford's Personal Brand Saved His Cash Flow | Agency Confidential Preview

Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI

Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer

Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events

Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)

Ep 622: How Outway Runs Canada and the US as Two Separate Businesses

Ep 621: Anything is possible now – The AI Creative Stack

Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt
Content remains central to brand strategy, yet the rise of AI-driven search and answer engines is fundamentally reshaping how consumers discover products. With 60% of search queries now resolved without a click-through to a website, marketers must adapt by creating structured, authoritative content that satisfies both ...

Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects
Origin, a vertically integrated American-made apparel brand, leverages complete supply chain control to maintain operational agility and product quality. By manufacturing components domestically, the company rapidly responds to market shifts, exemplified by the viral demand surge following a high-profile product placem...

Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel

Ep 618: Inside Tumble – Scaling a Nine-Figure Rug Brand

Ep 617: How to Fix a Pooched Email Account: 10 Steps to Recover DTC Deliverability [TWBERP Preview]

Bonus: 100% Agentic on Meta at a $1B Brand | True Classic's Ben Diamond & Triple Whale's Maxx Blank

Ep 616: How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding to Retail.

Ep 615: Prepare Your Brand for Agentic Commerce (How LLMs Are Collapsing the Consideration Phase)

Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma

Ep 613: AI Is a Stack of Two-by-Fours. What Are You Building With It? (Plus Meet Gary and Blanche)

Ep 612: The Bootstrap Beauty Brand Going Up Against BlackRock in Target – Megababe
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