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Braydon's back on AKNF with the most tactical AI-for-agencies episode we've recorded.

Eric opens with a Jeff Shannon line worth the whole listen: AI right now is a giant stack of two-by-fours that everyone got handed for free. By itself, it's not a chair, it's not a house, it's not a sofa. The value shows up when someone actually builds something with it.

Then Braydon walks through what he's been building.

Inside: connecting Claude to Motion to audit ad-to-landing-page mismatches, then having Claude vibe-code a new PDP in HTML in 6 hours instead of a week in Instapage. The Microsoft Clarity connector that nobody's talking about (free heatmaps, free recordings, API access). The Higgsfield connector for generating raw 4K assets through Claude with Nano Banana Pro and Seedance. Why Claude Design is worth experimenting with for brand-sensitive clients. And a peek behind the curtain at Gary and Blanche, the AI media buyer and creative strategist Jeff is running on DTC's own Meta account.

Plus: why the em-dash is dead, the semicolon problem nobody's solved, and the actual reason Claude reads cleaner than ChatGPT for enterprise work.

If you've been "playing with AI" and want to actually build something with it, this is the episode.

Catch the DTC and Pilothouse crew at The Whalies May 19 in LA.

Timestamps:

00:00 AI Is Raw Material

02:36 Why AI Needs Human Builders

04:18 Claude Building Landing Pages

10:02 AI-Powered Heatmap Analysis

16:36 Higgsfield + Claude Creative Workflow

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Ep 613: AI Is a Stack of Two-by-Fours. What Are You Building With It? (Plus Meet Gary and Blanche)

DTC Podcast

Ep 613: AI Is a Stack of Two-by-Fours. What Are You Building With It? (Plus Meet Gary and Blanche)