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Eric Dyck · Business

The DTC Podcast

What does it take to build and scale a successful direct-to-consumer brand? The DTC Podcast is a marketing strategy podcast hosted by Eric Dyck, with practical ecommerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable ecommerce business.

Episodes

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What Investors Look For in a DTC Brand: Norwest's 10-Point Framework

26 Oct 2026
49m
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How DTC Brands Should Prep for Amazon Black Friday After Prime Day

23 Oct 2026
25m
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How to Build a Creative Flywheel for Your DTC Brand for Free

21 Oct 2026
40m
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DTC Customer Acquisition: How O Positiv Scaled TikTok Shop to $70K a Day

19 Oct 2026
49m
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Founder Story Ads: How DTC Brands Win on Meta Without an Obvious Product Edge

16 Oct 2026
36m
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How to Get Your CFO to Approve a Bigger Marketing Budget: CAC, Meta and Brand Spend | Harness the Halo 5/6 

15 Oct 2026
39m
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DTC to Retail: How Flex Reached 30,000 Stores After Turning Down Target Twice

12 Oct 2026
45m
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AI Agents for Ad Creative: The Workflow Saving a Pilothouse Strategist 5.5 Hours a Week

09 Oct 2026
34m
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The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey

05 Oct 2026
41m
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Black Friday Discount Strategy for DTC Brands Hooked on 30% Off | AKNF

02 Oct 2026
42m
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How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6

01 Oct 2026
39m
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How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No Reviews

28 Sep 2026
48m
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Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts

25 Sep 2026
31m
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Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box

21 Sep 2026
43m
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Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers Instead

18 Sep 2026
25m
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Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6

17 Sep 2026
26m
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Bonus: Send Less, Earn More: What Brevo's Data Says About Email Volume and Conversion

16 Sep 2026
35m
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Ep 646: Neil Patel: Why Your Leads Are Down 40% and Your Revenue Is Up

14 Sep 2026
38m
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Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong Customer

11 Sep 2026
45m
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Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the Funnel

07 Sep 2026
50m
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