The DTC Podcast

Ep 611: Velocity Isn't Strategy – Pilothouse on the Andromeda Creative Trap

Ep 610: How Full Glass Built a $200M Wine Rollup by Fixing DTC Unit Economics

Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW)

Bonus: Revenue Is Lying to You: Planning, Execution and What Actually Drives Growth with Three Ships and Keen's Brand Study

Ep 608: She Hit 100K Customers Without Running a Single Ad | Roo & You

Ep 607: Rufus Reads Your Images – Why 40% of Amazon Searches Are Already AI-Driven

Ep 606: How Coyuchi Tested True Meta Incrementality (6-Week Blackout Results)

Ep 605: Meta Attribution Change – Why ROAS Dropped 40%

Bonus: How DTC Brands Scale Affiliate Marketing Without Fraud or Bad Attribution

Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer

Ep 603: Why Most DTC Brands Fail on YouTube (And How to Fix It in 60 Days)

Bonus: How to Scale Amazon in 2026 – 3 Data Plays DTC Brands Are Still Missing

Ep 602: How Bobbie Won 91% of the Conversation With 4% Market Share | Building the Brand

Ep 601: 25% of Your List Drives 75% of Revenue. The Dangers of AI Email Segmentation

Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar

Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week

Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert

Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)

Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok Shop

Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically

The discussion centers on establishing a brand growth system to overcome the limitations of relying solely on performance marketing tactics. Duncan Ferguson from Pilot House argues that brands need a governing system or growth engine, directing marketing activities with a clear theory of how to win. He contrasts iterat...