Subscribe to DTC Newsletter - https://dtcnews.link/signup

Neuro didn't fight for checkout shelf space first. They built a nine-figure online business through TikTok Shop, creator marketing, Amazon, and DTC, then used that momentum to walk into Walmart, Costco, CVS, and 7-Eleven with demand already proven.

In this episode of the DTC Podcast, Eric talks with Brian Evangelista, Chief Commercial Officer at Neuro, about creating a category that didn't exist, running an affiliate program with tens of thousands of creators, and what actually changes when a digitally native brand wakes up as a real retail business.

Built for DTC founders scaling from $5M–$100M who are trying to turn ecom momentum into retail distribution.

We also get into:

Why TikTok Shop worked so well early on, and what changed when it got pay-to-play
How creator incentives shifted once GMV Max rolled out
The retail launch strategy behind Walmart, Costco, CVS, and 7-Eleven
Why retail completely reshapes your P&L, ops, and marketing stack
The hidden operational tax of moving from DTC into omnichannel
How Neuro frames category creation vs stealing share
The strategy behind the "Your Gum Is Dumb" sloth campaign
Why brand marketing started making sense only after retail expansion

Who this episode is for: DTC founders, retail operators, consumer brand marketers, TikTok Shop teams, and brands considering omnichannel expansion.

What to steal:

Build demand digitally before asking retail to believe in your category
Use creator momentum as proof for retail buyers
Treat retail launches like media moments, not inventory placement

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

Ep 616: How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding to Retail.

DTC Podcast

Ep 616: How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding to Retail.