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Claus Lauter · Business

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce. If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. 🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.

Episodes

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Click, Drag, Sell — E-commerce Made Simple With Brizy — Bogdan Condurache | How No-Code Website Builders Work, Why Website Building Gets Easier, Why Site Speed Matters, How Brizy Boosts Shopify Sites, Why Built-in Tools Help Marketing (#406)

12 Jun 2025
24m
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In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Bogdan Condurache, co-founder and CPO of Brizy, about website building for non-technical users. Bogdan introduces Brizy as a multi-platform website building tool that integrates with WordPress, Shopify, and its own cloud solution. The discus...

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How To Get Authentic Amazon Reviews Without Breaking The Rules — Adam Melenkivitz | Why Reviews Build Consumer Trust, Why Mixed Ratings Benefit Brands, Why Unconventional Marketing Drives Organic Reviews, What The New FTC Rule Means For Sellers (#405)

09 Jun 2025
21m
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In this episode of the Ecommerce Coffee Break podcast, host Claus Lauter interviews Adam Melenkivitz, founder of Test Squared, about obtaining authentic Amazon reviews while adhering to Amazon's rules. Adam explains the importance of authentic reviews for building consumer trust and brand reputation, and he highlights ...

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How To Grow Your List Faster Than Any Competitor — Soma Toth | Why Top Shopify Brands Use Welcome Popups, How Popups Boost Revenue By 10–20%, What Makes A Strong Popup Discount Offer, Why One-click Opt-ins Increase Signups, Why Tech Beats Design (#404)

04 Jun 2025
28m
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In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Soma Toth, the founder and CEO of ReCard, about strategies for growing email and SMS lists for DTC brands on Shopify. Soma emphasizes the importance of active subscribers and discusses various methods for capturing emails and SMS numbers, fo...

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How Self-Managing Organizations Unlock 8-Figure Growth — Leon Van Der Laan | Why Founders Burn Out, Why Delegation Fails Without Structure, What Team Ownership Looks Like, How Mission Clarity Boosts Autonomy, How Self-managed Teams Drive Growth (#403)

02 Jun 2025
29m
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In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Leon Van Der Laan about self-managing organizations and how they can help e-commerce brands scale to eight figures and beyond. Leon defines a self-managing organization as one that doesn't depend on the founder's involvement, allowing the fo...

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What Smart Inventory Management Looks Like (And Why You Need It) — Sebastiaan Debrouwer | Why Inventory Fuels Shopify Growth, How Spreadsheets Fail Scaling Brands, Why Multichannel Selling Breaks Systems, How Genie Simplifies Inventory Automation (#402)

28 May 2025
32m
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In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Sebastiaan Debrouwer, the founder of Genie, an AI inventory management platform for Shopify merchants. They discuss the challenges of inventory management for scaling Shopify stores, the limitations of using spreadsheets, and the story behin...

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Boost Your Shopify Sales: How To Use AI For More Conversions — Nikolay Gushchin | Why Personalization Boosts Online Sales, How AI Lifts Conversions On Shopify, Why Most Tools Get Recommendations Wrong, Why “Shop The Look” Helps Fashion Stores (#401)

26 May 2025
16m
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In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, about how AI can be used to increase conversions for online stores. Nikolay discusses personalized shopping experiences, common issues with current recomme...

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Too Busy To Read 50 Newsletters? I Got You — Claus Lauter | How And Why We Curate Business News, How To Improve Your Ecommerce Strategy, How To Stay Informed In 3-5 Minutes, Why Community Creates Connection and Success (#400)

21 May 2025
7m
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This episode is a monologue by Claus Lauter promoting his twice-weekly email newsletter. The newsletter features curated e-commerce and social media news, podcast episode summaries with links, and educational segments aimed at improving online sellers' businesses. Claus highlights the newsletter's brevity (3-5 minute...

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How Ecommerce Businesses Can Thrive In Today's Economy — Olivier Grinda | How Tariffs Eat Into Your Profits, How Passing Costs Hurts Loyalty, How Shipyard Taxes Disrupt Shipping, How To Split Tariff Costs, Why “Wait And See” Is A Risky Decision (#399)

19 May 2025
22m
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In this episode of the Ecommerce Coffee Break podcast, host Claus Lauter interviews Olivier Grinda, COO of Clearco, about the impact of tariffs on e-commerce businesses. They discuss how tariffs work, their potential effects on profit margins, and strategies for businesses to manage these extra costs, such as negotiati...

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Maximize Your Productivity And Scale Your Success With Outsourcing — Siva Balakrishnan | Why Brands Evolve In Three Stages, How Outsourcing As Teamwork Drives Results, Why Patience Builds Outsourcing Success, How Partners Help Navigate Marketplaces (#398)

14 May 2025
27m
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This episode explores the complexities of e-commerce management and the strategic use of outsourcing to foster business growth. Siva Balakrishnan outlines the stages of e-commerce evolution, from establishing product-market fit to optimizing for customer satisfaction and EBITDA, and finally, brand extension. He emphasi...

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What To Do With Open Box Returns On Shopify — Brad Sorock | How Drip Pricing Drives Sales, Why Returns Vary By Industry, Why Open Box Returns Boost Efficiency, Why Customer Service Is A Top Priority, How Eco-consciousness Drives App Development (#397)

12 May 2025
26m
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This episode explores the challenges of managing open box returns for e-commerce businesses, particularly Shopify merchants, and introduces a unique solution developed by Brad Sorock, an e-commerce veteran. Sorock shares his journey from building a $20 million online retail business to creating a Shopify app, returnsfo...

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The Post-Purchase Page That Generated $30,000 IMMEDIATELY — Varun Kundra | Why Cross-Selling Boosts AOV, What Makes Post-Purchase Upsells Work Best, How To Find The Right Cross-Sell Offer, How To Monetize Your Shopify Thank-You Page (#396)

09 May 2025
16m
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This episode explores strategies for e-commerce businesses to increase their average order value (AOV) through cross-selling and upselling techniques. Against the backdrop of rising customer acquisition costs, the conversation highlights the importance of maximizing revenue from each shopper. Varun introduces AfterSell...

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How To Optimize Your Ecommerce Store With A/B Testing — Yi Hung Lin | What A/B Tests To Run In Shopify, Why A/B Testing Is A Proven Growth Method, What Test Length Works Best, Why Most Tests Won’t Beat The Control, Why Code Cleanup Matters (#395)

07 May 2025
28m
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This episode explores the power of A-B testing for Shopify store owners, emphasizing data-driven decision-making over guesswork. Jeffrey, founder of A-B Convert, explains A-B testing as a scientific approach to validate hypotheses, using the example of testing different banners for a physical store to illustrate its ap...

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Beyond The Basics: 3 Unique Email Marketing Tactics That Work — Gavin Hewitson | How Small Tweaks Grow Revenue, How Popups And Flyouts Grow Signups And Sales, Why Showing Discounts On-site Converts Better, What KPI's To Set When Hiring An Agency (#394)

05 May 2025
33m
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This episode explores email marketing strategies, particularly focusing on segmentation and personalization to convert subscribers into loyal customers. Against the backdrop of common email marketing mistakes, such as treating all database contacts the same, the discussion highlights the importance of differentiating b...

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How I Turned My Podcast Into A Profitable Business — Claus Lauter | Why Podcasting Builds Strong Connections, What Consistency Means In Content Creation, Why Content Brings Better Profit Margins Than Products, How Podcasting Drives Engagement (#393)

30 Apr 2025
17m
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This episode explores the evolution of the host's career in digital marketing and e-commerce, culminating in his successful six-figure podcasting business. Against the backdrop of his extensive experience, from early web development in the late 1990s to running a seven-figure Shopify store, the host details his transi...

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Expanding Globally: Mistakes To Avoid And Keys To Success — Sharoon Thomas | How To Start Global Sales Easily, Why DTC Brands Struggle To Scale, Why You Need Local Entities, Why Market Testing Saves You Money, How A Phased Rollout Avoids Failure (#392)

28 Apr 2025
23m
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This episode explores the challenges and strategies for e-commerce brands expanding into new markets. Against the backdrop of the ease of initial market entry, the discussion highlights the complexities that arise during scaling, particularly concerning returns management and tax/duty refunds in different countries. ...

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The Future Of Ecommerce Shipping — Erez Sages | Why Sellers Must Adapt To Trade Laws, How AI Avoids Delivery Issues, How Automation Speeds Up Shipping Tasks, What Complicates Returns And How To Fix It, How Automation Saves Shipping Time (#391)

23 Apr 2025
24m
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This episode explores the complexities of global eCommerce shipping and the role of AI in optimizing logistics. Against the backdrop of evolving international trade regulations and the limitations of traditional postal services, the discussion centers on the challenges faced by online sellers. More significantly, the g...

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How Negative Reviews Hurt Your Brand (And What You Can Do About It) — Shane Barker | Why Bad Reviews Kill Sales And Boost Ad Costs, How To Tell Fake From Real Feedback, How Amazon Rules Allow Review Removals, Why DIY Review Removal Is Difficult (#390)

16 Apr 2025
30m
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This episode explores the impact of negative reviews on Amazon seller brands and strategies for mitigating their effects. Against the backdrop of Amazon's reliance on its review system, the discussion highlights how negative reviews, even a single one-star review, significantly impact sales, Best Seller Rank (BSR), st...

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You Really Can Use AI To Level Up Your Organic Traffic This Year — Michael Simmons | How To Generate Organic Traffic On Shopify, Why AI Makes SEO Faster And Easier, What SEO Strategy Works Best, How Google Ads Affect Search Engine Optimization (#389)

14 Apr 2025
32m
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This episode explores the challenges Shopify store owners face in acquiring organic traffic and how artificial intelligence (AI) can be leveraged to overcome these hurdles. Against the backdrop of Google and Meta's billion-dollar investments in paid advertising, the discussion highlights the relative lack of comparabl...

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How Sending Free Products To Micro-influencers Can Scale Your Ecommerce Brand — William Gasner | Why Micro Influencers Matter, How To Find Influencers, What Compensation Models Work, How To Manage Influencers, How Influencers Boost Marketplace Ranks #388

09 Apr 2025
33m
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This episode explores the shift in influencer marketing from celebrity endorsements to collaborations with micro-influencers. Against the backdrop of declining consumer trust in paid celebrity promotions and evolving social media algorithms that prioritize engaged content, brands are increasingly turning to micro-infl...

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From Search To Sale. How AI Drives Consumer Discovery And Retail Spend — Steve Warrington | Why Search Is Underrated By Retailers, How The Customer Journey Has Changed, How To Use Product Data To Boost Search, How AI Improves More Than Just Bidding (#387)

07 Apr 2025
22m
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This episode explores the under-investment in search engine optimization (SEO) by many UK retailers, despite search engines being the most influential discovery channel for consumers. Against the backdrop of a fragmented attention economy and increasingly complex consumer journeys, the discussion highlights how retail...

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