How To Grow Your List Faster Than Any Competitor — Soma Toth | Why Top Shopify Brands Use Welcome Popups, How Popups Boost Revenue By 10–20%, What Makes A Strong Popup Discount Offer, Why One-click Opt-ins Increase Signups, Why Tech Beats Design (#404)

In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Soma Toth, the founder and CEO of ReCard, about strategies for growing email and SMS lists for DTC brands on Shopify. Soma emphasizes the importance of active subscribers and discusses various methods for capturing emails and SMS numbers, focusing on welcome popups and checkout subscriptions. They delve into the effectiveness of popups, the key elements of a good popup, including offers and technical details, and the impact of timing. Soma introduces ReCard's one-click opt-in feature, designed to eliminate typing and reduce friction in the subscription process, and explains how it addresses data privacy concerns. He also shares insights gained from user behavior analysis and A/B testing, highlighting the significant impact of popups on revenue and encourages merchants to pay closer attention to their popup strategies.