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Claus Lauter · Business

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce. If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. 🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.

Episodes

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Why The Influencer Game Is No Longer Paid Or Organic — Danil Saliukov | How To Find Creators For Your Goals, Why Focused Briefs Create Better Content, Best Influencer Pricing Models, What Makes UGC Scalable, How Whitelisting Boosts Ad Performance (#386)

02 Apr 2025
37m
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This episode explores the evolution of influencer marketing, moving beyond the traditional paid and organic models. Against the backdrop of TikTok Shop's impact, the discussion highlights the increasing importance of integrating influencer content into paid advertising strategies. More significantly, the concept of "...

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How To Fix E-commerce Conversion Rates: The AI-powered Path To Value-based Commerce — Mike De La Cruz | How Brands See 20% Conversion With AI, How AI Personalizes Shopping, How Shopify Merchants Implement AI, What The Future Of Shopping Looks Like (#385)

31 Mar 2025
23m
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This episode explores the challenges of low e-commerce conversion rates and how AI can improve them. Against the backdrop of overwhelming shopper choices and complex online journeys, the discussion highlights the problem of high customer drop-off rates (around 80%). More significantly, the interview pivots to a value...

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Facebook Ads In 2025: New Algorithm, Media Buying Secrets And The Future Of Scaling — Manel Gomez | What Matters Most In Facebook Ads, How To Structure A Winning Ad Campaign, How Small Advertisers Can Scale Profitable, The Role Of AI In Ad Success (#384)

26 Mar 2025
33m
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This episode explores the evolution of Facebook Ads, specifically focusing on the changes and strategies effective in 2025. Against the backdrop of increasing AI automation and algorithm shifts over the past year, the discussion highlights a move towards prioritizing creative content and messaging over granular audien...

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How To Future-Proof Your Ecommerce Strategy With Composable Commerce — Natalija Pavić | How A Composable Commerce Platform Enables "Commerce Anywhere", What Sets Composable Apart From Headless Commerce, Why API Performance Is Critical For Ecom (#383)

24 Mar 2025
26m
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This episode explores the concept of composable commerce as a solution for future-proofing e-commerce strategies. Against the backdrop of rapidly changing e-commerce landscapes, the discussion highlights the limitations of traditional all-in-one platforms and the flexibility offered by composable architectures. More ...

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The Hidden Costs Of Poor Inventory Management And How To Fix It — Chris Hondl | The Complexity Of Multi-platform Inventory, Why Overstocking Hurts Your Business, How Accurate Records Help Your Finances, Why Non-moving Inventory Limits Your Growth (#382)

19 Mar 2025
22m
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This episode explores the hidden costs of poor inventory management for e-commerce businesses. The host interviews Chris Hondl, co-founder and CTO of Finale Inventory, who highlights common mistakes like understocking and overstocking, leading to lost sales or excessive capital tied up in unsold goods. More significa...

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He Analyzed The Entire Website Visitor ID Industry And Now Thinks It's A Complete Scam — Larry Kim | How Visitor ID Tech Works, Why Bad Visitor Data Is A Disaster For Your Marketing, The Impact Of Bad Data, How To Test Your Visitor ID Provider (#381)

17 Mar 2025
25m
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This episode explores the accuracy and effectiveness of website visitor identification technology in e-commerce. Against the backdrop of stubbornly low conversion rates, the promise of identifying website visitors to enable targeted marketing is alluring. However, Larry Kim, CEO of Customers.ai, argues that the indus...

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How Top Brands Make Millions With Email & SMS — Jason Donapel | Why Retention Starts Before Conversion, How To Build Trust, What Makes A Strong Email List, How To Craft The Perfect Welcome Email, Why Simple Emails Work Best, What Email KPIs Matter (#380)

12 Mar 2025
32m
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This episode explores practical strategies to enhance customer trust and retention in e-commerce. Against the backdrop of rising platform costs and the diminishing effectiveness of traditional advertising, the discussion highlights the critical need for businesses to shift their focus from solely acquiring customers t...

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Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)

10 Mar 2025
20m
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This episode explores the effective collection of zero-party data to boost Shopify store conversions. Against the backdrop of increasing uncertainty around third-party cookies, the discussion highlights zero-party data—information customers proactively share—as a more reliable alternative. Timothy Andersen, co-founde...

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Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)

05 Mar 2025
24m
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This episode explores the impact of eco-labels on online shopping and how brands can measure and reduce their products' environmental footprint. Against the backdrop of growing consumer awareness of sustainability, the discussion centers on Product Environmental Footprint (PEF), a method for calculating a product's en...

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How To Consolidate Your Tech Stack To Maximize Post-Purchase Touchpoints And Boost Profits — Aaron Evett | Why Post-Purchase Boosts Retention, How To Turn Returns Into Exchanges, Why Streamlined Tools Improve Efficiency, How AI Improves Support (#377)

03 Mar 2025
27m
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This episode explores the optimization of the post-purchase customer experience for eCommerce brands. Against the backdrop of many brands using numerous tools inefficiently, the discussion centers on the challenges of uncoordinated post-purchase touchpoints, leading to fragmented customer journeys and increased costs....

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The Unconventional Goal-Setting Method That Truly Works — Nate Littlewood | Why Goal Setting Fails, Why Founders Struggle And Fail Financially, Why Profit Strategy Matters, How To Work On The Business, How Fractional CFO's Add Value (#376)

26 Feb 2025
32m
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This episode explores an unconventional approach to goal setting for e-commerce founders, focusing on the limitations of traditional methods and offering the OKR (Objectives and Key Results) framework as a solution. Against the backdrop of the common New Year's resolution failure rate, the discussion highlights the pr...

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How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)

24 Feb 2025
34m
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This episode explores the challenges and solutions in performance marketing in the wake of increased data privacy regulations. Against the backdrop of changes like GDPR, CCPA, and Apple's privacy policy updates, the discussion highlights a significant disruption in the digital marketing ecosystem, causing a substantia...

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How To Conquer Ecommerce: Insider Tips From A CEO — Rachid "Rush" Wehbi | Why Dropshipping Is Low-risk, How Major Brands Use Dropshipping, How To Find Reliable Suppliers, What Profit Margins You Need, How AI Makes Dropshipping Easier (#374)

19 Feb 2025
24m
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This episode explores the intricacies of dropshipping, offering insider tips from ecommerce CEO Rachid Rush Wehbi. Against the backdrop of the rising costs of online advertising, the discussion highlights the importance of focusing on value rather than cost when pricing products, suggesting a 3X multiplier as a minimu...

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Shopify Accounting For Your E-commerce Business — Jason Richelson | Why Accounting Is More Than Shopify Numbers, How Bad Accounting Kills Value, What Makes Multi-channel Tricky, How Reconciliation Saves Revenue, Why Automation Matters Past $1M (#373)

17 Feb 2025
23m
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This episode explores the complexities of eCommerce accounting and bookkeeping, particularly as businesses grow. Against the backdrop of many merchants underestimating the importance of accurate financial tracking, the interview features Jason Richelson, CEO of Bookkeep.com, who shares his extensive experience in eCom...

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Digital Marketing. Get It All Done, All In One Place — Joe Fox | Essential Tools Every Ecommerce Store Needs, How To Simplify And Unify Marketing Tools, How Tech Audits Reveal Hidden Savings, Why Retention Outperforms Costly Acquisition (#372)

12 Feb 2025
27m
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This Ecommerce Coffee Break podcast episode interviews Joe Fox, SVP of Partnerships at GrowWave.io, a Shopify marketing platform, about managing digital marketing from a centralized platform. The discussion covers the challenges of juggling multiple marketing tools, leading to increased costs and inconsistent customer...

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The Framework That Doubled Revenue Immediately — Sabir Semerkant | What Drives Ecommerce Growth, Why Small Wins Compound, How To Boost Sales Fast, What Makes Brands Scalable, The Optimal Shopify Tech Stack, Why Expert Consultants Matter (#371)

10 Feb 2025
41m
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This eCommerce Coffee Break podcast episode interviews Sabir Semerkant, an eCommerce growth strategist, about strategies for sustainable online growth. The interview centers around Semerkant's "8D Method," a framework focusing on eight dimensions of eCommerce optimization, including performance optimization and team o...

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5 Simple Email Tweaks That Skyrocket Sales - Stefan Pirvu | Why Emails Get Ignored, What Makes Daily Emails Work, What Drives Engagement, How To Fix Email Deliverability, How To Segment Lists, Why Brand Personality Drives Email Marketing Success (#370)

08 Feb 2025
32m
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This Ecommerce Coffee Break podcast episode interviews email marketing coach Stefan Pirvu about strategies to boost sales through email marketing. The discussion covers common email marketing pitfalls (low open rates, lack of engagement), emphasizing the importance of building strong brand connections and using an eng...

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The Data Ecom Stores Ignore (Big Mistake!) — Arv Natarajan | How Analytics Fuel Ecommerce Growth, AI’s Role In Turning Data Into Insights, Tracking Search Terms To Find Customer Intent, Search Vs. Browse Behavior, Null Searches And Missed Revenue (#369)

03 Feb 2025
22m
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This eCommerce Coffee Break podcast episode focuses on the crucial role of analytics and reporting in boosting eCommerce success. The interview with Arv Natarajan of GroupBy builds on a previous episode about AI-powered search personalization, delving into how analytics improve AI search by providing data-driven insig...

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The Data Ecom Stores Ignore (Big Mistake!) — Arv Natarajan | How Analytics Fuel Ecommerce Growth, AI’s Role In Turning Data Into Insights, Tracking Search Terms To Find Customer Intent, Search Vs. Browse Behavior, Null Searches And Missed Revenue (#369)

03 Feb 2025
23m
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This interview podcast focuses on data-driven eCommerce search and the crucial role of analytics in improving online store performance. The discussion begins by reviewing the importance of auditing search performance and then delves into how analytics provide actionable insights for improving AI-powered search. Speci...

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Automate Amazon Customer Emails. The Easy Way — Daniel Boross | How AI Simplifies Complex Support, What Makes AI Replies Sound Human, How Sellers Customize AI Responses Per Product, Why AI Support Removes Language Barriers (#368)

29 Jan 2025
22m
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This Ecommerce Coffee Break podcast episode is an interview with Daniel Boross, focusing on effectively handling Amazon customer support messages. The interview begins with Boross's background as an Amazon seller, detailing his journey from a small business to a leading brand, including challenges like competitor sabo...

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