Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

How Tariffs, Taxes & Localization Drive Global Growth — Alex Yancher | What Blocks Brands From Going Global, What VAT-ready Pricing Looks Like, Why $1 Orders Trigger Duties, Why Duties Transparency Matters, How Local Ops Prevent Customs Surprises (#426)

How To Personalize Your Ecommerce Site For More Sales — Sergiu Cazac | Why Experimentation Fuels Growth, Why Understanding Customer Journeys Improves Sales, Why Hypothesis-driven Testing Beats Guessing, What Makes A/B Testing Effective (#425)

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How AI-driven MMM Give Daily Insights (#424)

What Every Brand Needs To Know About Shipping Costs, Duties, And Returns For Heavy Goods — Robert Khachatryan | Why Brands Should Go Global, Why Bulky Items Add Hidden Costs, Why Taxes And Duties Matter, How Packaging Affects Shipping Costs (#423)

Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale, How To Find Top Creators, How To Brief Creators #422

Amazon MCF: The Easiest Way To Fulfill Shopify Orders — Cara Hefty | What Is Amazon Multi-channel Fulfillment, Why Social Commerce Drives Growth, How Automation Boosts Multi-channel Sales, Why Virtual Bundles Raise Order Value, How Bytestand Works (#421)

Your Warehouse Bottleneck Ends With This Fix (Shopify Brands Swear By It) — Thomas Kircheis | What Brands Get Wrong About Warehouse Scaling, Why Warehouse Chaos Impact Sales, Why A Warehouse Management System Is Essential (#420)

How To Use AI To Improve Your Clothing Brand In 2025 — Harish Chandramowli | Why Data Integrity Mistakes Cost Fashion Brands Millions, Why Most Fashion Business ERP Implementations Fail, How AI Visualizes Complex Processes For Clothing Brands (#419)

Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience — Conor Lyden | How To Stops Chargebacks, Why Chargebacks Cost More Than Money, What Brands Miss In Calculating Transaction Costs, How Trustap Protects From Chargebacks (#418)

How AI Is Making Marketing Attribution (Finally) Easy— Scott Desgrosseilliers | Why Brands Fail Without Attribution, How AI Changes Tracking, Why Ad Platform Data Misleads, What Strategy Ensures Accurate Measurement, Why To Focus On New Customers (#417)

How To Reach New Markets Fast With AI — Bryan Murphy | What 87% Of Shoppers Want, Why Language Drives Sales, Why Ecom Needs AI Localization, Why Localized Content Improves Customer Experience, Why Shopify Needs Ongoing Localization (#416)

How To Boost Your Margins By Fixing The Way You Source From Asia — Omer Sasson | What Good Sourcing Does For Profit, Why You Need Backup Suppliers, Why Supplier Checks Ensure Quality, Why You Need Factories Audits, How Culture Affects Communication (#415)

How AI Fixes Shopify Cart Abandonment Fast — Menachem Schechter | Why 89% Of Shoppers Abandon Carts, Why Cart Recovery Beats Ad Spend, Why AI Assistants Beat Old Chat Bots, What 45% Cart Recovery Looks Like, How CartKeeper Keeps Buyers Engaged (#414)

The Scariest Ad Mistake Shopify Stores Make — Drew Smith | Why Paid Media Is Harder Now, How AI Changed Google Ads, Why Most Products Stay Hidden, What Makes Performance Max Tricky, Why Big Data Sets Matter, How One Brand Grew 28% Fast (#413)

In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Drew Smith, co-founder of Up.ai, about the challenges retailers face in managing paid media campaigns and how AI, particularly Google's Performance Max, has changed the landscape. Drew discusses the shift from manual PPC management to AI-dri...

5 Metrics To Track Now That Will 10X Your Brand — Leonardo Caracas | Why Marketing Becomes Your Growth Wall, Which Four KPI's Show Scalability, What Blocks $1M To $10M Growth, What Fuels 20X Revenue Growth, Why Good Finances Speed Up Scaling (#412)

In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Leonardo Caracas, a partner at JumpVentures, about strategies for scaling e-commerce businesses to eight figures. Leonardo shares JumpVentures' approach to helping companies grow, focusing on key performance indicators (KPIs) such as product...

What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Darin Archer, VP of Product Strategy at Yotta, about the importance of site speed for e-commerce businesses. Darin explains how dynamic e-commerce sites and third-party apps can slow down performance, impacting customer experience and conver...

5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost Lists, Why Email Frequency Drives Revenue (#410)

In an interview on the Ecommerce Coffee Break podcast, Sergey Sapelnyk discusses email marketing strategies for DTC brands. He emphasizes the importance of mobile responsiveness, clear calls to action, and appropriate email frequency based on business size. Sergey also highlights building an email list through pop-ups,...

Launch On TikTok Shop The Right Way (Based On The Data) — Alex Nisenzon | Why TikTok Shop Is Outpacing Amazon, How Creators Fuel TikTok Sales, Why Impulse Buys Thrive On TikTok, How To Prep With TikTok Data, Why Mid-size Brands Succeed (#409)

In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Alex Nisenzon, CEO of Charm.io, about leveraging TikTok Shop for DTC brands. Alex explains how TikTok Shop differs from platforms like Amazon and Shopify by integrating e-commerce directly into the social experience. He highlights the import...

Is AI Coming For Your Job Or Business? Here’s What to Do — Claus Lauter | Why Fear Of AI Limits Your Growth, How To Become Future-Ready, What It Takes To Stay Competitive, Why AI Should Be Your Partner, What To Avoid With The AI Hype (#408)

How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

In this episode of the Ecommerce Coffee Break Podcast, Claus Lauter interviews Matthew Stafford, an e-commerce expert, about improving online store conversion rates. Matthew shares insights on the mindset of successful store owners, emphasizing the need to move beyond the "laptop lifestyle" mentality and embrace AI to ...