5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost Lists, Why Email Frequency Drives Revenue (#410)

In an interview on the Ecommerce Coffee Break podcast, Sergey Sapelnyk discusses email marketing strategies for DTC brands. He emphasizes the importance of mobile responsiveness, clear calls to action, and appropriate email frequency based on business size. Sergey also highlights building an email list through pop-ups, A/B testing different offers and messaging, and avoiding common mistakes like annoying customers with too many pop-ups. He shares a case study where consistent emailing significantly boosted a brand's revenue, and offers a free audit for DTC brands looking to optimize their email marketing efforts.