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Armand Farrokh & Nick Cegelski · Business

30 Minutes to President's Club | No-Nonsense Sales

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show… Get ready, you're going to President's Club.

Episodes

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How to Close Bigger Deals by Doing LESS in the First Call | Steven Bryerton | Ep. 329

05 Aug 2025
37m
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In this episode of The Leadership Show, Steven Bryerton, SVP of Sales at ZoomInfo, shares actionable strategies for sales leaders aiming to close bigger deals. He emphasizes measuring win rates by time cohort to understand deal velocity and coaching opportunities, assessing deal health through key metrics like sales en...

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Use This Brutal Negotiation Tactic To Outsmart Tough Buyers | Bite-sized Tactics

04 Aug 2025
5m
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8 INSANE Sales Negotiation Stories You Won’t Believe Are True

31 Jul 2025
38m
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Nick and Armand share eight tough negotiation battles they've faced, offering lessons to help listeners improve their negotiation skills and protect their commissions. They discuss strategies such as anchoring high, pushing back on discount requests, getting the full and final ask, and understanding when to let the buy...

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8 BRUTAL Discovery Lessons That Will SAVE Your Next Deal

30 Jul 2025
43m
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This co-hosted podcast episode dissects common sales mistakes made during initial discovery calls, offering eight key lessons to avoid. The hosts emphasize the importance of adapting to modern buyer behavior by balancing discovery with value demonstration, including short demos when appropriate. They stress building re...

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a message from armand

28 Jul 2025
5m
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How to Write Cold Emails That Get Replies | Cold Email Problem + Value Framework

25 Jul 2025
10m
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Your Reps Fail at Cold Email Because YOU Don’t Teach THIS | Leadership Special

24 Jul 2025
36m
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In this podcast episode, Armand Farrokh interviews Jason Bay about how to make cold email effective for sales teams. They discuss whether cold email is still viable, how to create a minimum viable cold email framework, how to train a sales team on cold email, and key metrics for improvement. They emphasize the importan...

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20+ Cold Email Templates That Actually Get Meetings | Objections, Follow-Ups, Re-Engagement

23 Jul 2025
11m
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We Analyzed 85 Million Cold Emails: This is How You GUARANTEE Replies | Sell Playbook

22 Jul 2025
48m
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Cold Email Strategy That Books 8x More Meetings (Even in 2025): The Reply Method

21 Jul 2025
4m
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How Top Sales Leaders OWN Negotiations Without Owning the Deal | Lead Ep. 325 | Maryana Kessel

17 Jul 2025
41m
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In this episode of the podcast, Maryana Kessel, VP of Sales and Partnerships at Layton Health, shares her insights on effective sales leadership. She emphasizes the importance of leaders being actively involved with their sales reps, even joining them on sales calls to provide clarity and support without taking over. K...

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How Great Sales Leaders Drive Deals (Without Micromanaging)

16 Jul 2025
4m
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8 Brutal Cold Email Truths That Guarantee Higher Open Rates | Sell Ep. 324

15 Jul 2025
34m
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In this episode of 30 Minutes to President's Club, Jason and Nick discuss data-backed cold email strategies. They emphasize using AI to draft emails, focusing on providing it with detailed information and editing the output for a personal touch. They advocate for a prospecting approach that uses varied channels to grab...

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How to Get Replies from Cold Prospects? Stop Pitching. Use These 3 Offers Instead.

14 Jul 2025
5m
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How He Gets His Reps on The Sales Floor 2x Faster Than You | Ep. 323 | Kyle Asay

10 Jul 2025
40m
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In this episode of the "30 Minutes to President's Club" podcast, Kyle Asay, VP of Global Growth Sales at LaunchDarkly, shares his master class on rapidly onboarding sales representatives, even with complex products. Kyle emphasizes three actionable leadership takeaways: knowing your territory by tiering accounts based ...

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Sales Onboarding Strategy That Cut Time To First Sale by 49% | Bite-sized Tactics

09 Jul 2025
6m
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The Secret to Writing Better Cold Emails in Half the Time with AI | Ep. 322 | Sean O’Brien

08 Jul 2025
41m
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In this episode of the "30 Minutes to President's Club" podcast, Nick Cegelski hosts Jason Bay and Sean O'Brien to discuss AI's role in sales and prospecting. Sean shares actionable strategies for leveraging AI tools like Perplexity and ChatGPT to enhance prospecting, personalize emails, and overcome writer's block. He...

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How I Use AI to Write Better Cold Emails (Without Losing Personalization) | Bite-sized Tactics

07 Jul 2025
6m
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Why Sales Leaders Get Fired: A Sales Metrics Masterclass | Lead Playbook

03 Jul 2025
48m
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The Recurring Revenue Blueprint (6 Stages Every Team Needs) | Bite-sized Tactics

02 Jul 2025
4m
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