

30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show… Get ready, you're going to President's Club.
Episodes


After Closing $250M in Deals, I Found a Faster Way to Sell
Armand Farrokh and Mark Kosoglow discuss the importance of a stage-based sales process versus a meeting-based one, highlighting how focusing on buyer decisions and agreements at each stage can lead to more efficient and successful sales cycles. They detail Mark's five-stage sales process—problem agreement, priority agr...

Software Demo Secrets That Instantly Close Deals
This podcast episode focuses on strategies for improving the effectiveness of B2B sales demos, particularly group demos. The speaker emphasizes the importance of pre-demo preparation, which includes calling each attendee to understand their interests and needs, and post-demo follow-up, which includes personalized commu...

We Already Have A Vendor for that Objection
In this sales-focused monologue, Armand Farrokh outlines a three-step "Mr. Miyagi" method for handling the "I'm using a competitor" objection during cold calls. The method involves agreeing with the prospect's choice, incentivizing conversation with trap questions to expose gaps in their current solution, and selling a...

Inside a 4 Billion Dollar Company Using AI to Supercharge Sales | w/ Stevie Case | Lead Ep. 335
In this episode of 30 Minutes to President's Club, Stevie Case, CRO of Vanta, shares three actionable leadership takeaways on leveraging AI in outbound sales. First, intelligently surface the right contacts by reverse engineering data from closed deals to identify key buyer profiles. Second, amplify human outreach by u...

7 Tactical Ways to Close Your Deals Faster (Without Being Pushy)
In this sales-focused monologue, Nick provides seven actionable strategies to compress the sales cycle without being pushy. These tactics include anchoring to same-day next steps, working the sales process in parallel, calling stakeholders before big demos, leveraging "no ask" executive notes, sending mini custom demos...

My Honest Career Advice for Aspiring Tech Sales Reps | Lead Ep. 334
In this Q&A podcast episode, Nick and Armand address listener questions about sales careers, focusing on interviews, job acquisition, and career advancement. They provide advice on standing out in competitive interviews by using direct outreach, leveraging connections, and effectively communicating one's value. They al...

This Cold Call Opener Has a 50% Success Rate | Bite-Sized Tactics
The podcast features an interview with Giulio Segantini, who discusses a technique for handling objections during cold calls. His method involves turning the objection ("I hate cold calls") into an opportunity for connection by asking clarifying questions and emphasizing his human side rather than his sales role. He ...

Get Past ANY Gatekeeper with This Proven Cold Call Script
In this sales-focused monologue, Nick Cegelski shares strategies for getting past gatekeepers, emphasizing the importance of projecting confidence and authority rather than trying to befriend or pitch to them. He introduces the "Triple Bypass Method," a three-step script involving a "slide by," providing context only w...

8 Powerful Lessons That Separate Good Sales Leaders from ELITE Ones | Sell Ep. 333
In this co-hosted podcast, Armand and Nick discuss eight sales leadership lessons they've learned. These lessons include the importance of hiring top talent rather than settling for average performers, focusing on strengths over lack of weaknesses, and using proof of performance during interviews instead of hypothetica...

How To Handle ANY Objection On A Cold Call: 3 Steps | Bite-Sized Tactics

The #1 Negotiation Principle That Makes Your Buyer Commit FIRST

6 PROVEN AI Sales Automations That Feel Like MAGIC | Yoni Tserruya | Sell Ep. 332

Use This Cold Email Sequence to 3x Your Replies in 2025 | Bite-sized Tactics

Use This Sales VOICEMAIL Trick to Double Your Email Replies

Build a Sales Team That Hits President’s Club Every Year | Marcus Chan | Lead Ep. 331
In this leadership episode of the "30 Minutes to President's Club" podcast, hosts Armand Farrokh and Mark Cosgrove interview Marcus Chan, a sales leader with a track record of achieving President's Club status. Marcus shares three actionable takeaways: creating a personal success blueprint for new hires, establishing a...

How ELITE Sales Reps Structure Their Day to WIN Productivity
In this monologue podcast, Armand Farrokh shares his strategies for effective sales calendar management, emphasizing that top performers optimize their time rather than just working harder. He outlines three key principles: frontloading (tackling the hardest tasks first, like cold calls), time-blocking (using Parkinson...

Try Giulio Segantini’s INSANE Openers on Your Next Sales Call (Shock your prospect!) | Giulio Segantini | Sell Ep. 330
In this episode of 30 Minutes to President's Club, hosts Armand Farrokh and Nick Cegelski interview Giulio Segantini, a sales trainer, focusing on cold calling strategies. Giulio shares actionable takeaways, including standing out with unique openers, leading with problems instead of boasting about achievements, and ma...

Minimum Viable Cold Call Script | Bite-Sized Tactics

How to Turn 3 Cold Calls into 1 Meeting Every Time (Steal this script!)
In this podcast, Armand Farrokh details a cold calling script designed to increase success rates, aiming for a one-in-three connect-to-meeting conversion. He critiques common cold call openers like "How's your day going?" and "Did I catch you at a bad time?", advocating instead for an opener that creates a sense of fam...
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