Your Reps Fail at Cold Email Because YOU Don’t Teach THIS | Leadership Special

In this podcast episode, Armand Farrokh interviews Jason Bay about how to make cold email effective for sales teams. They discuss whether cold email is still viable, how to create a minimum viable cold email framework, how to train a sales team on cold email, and key metrics for improvement. They emphasize the importance of targeting the right prospects with relevant messaging, using a four-part email framework (reason, problem, value/social proof, call to action), and reinforcing training through regular reviews and adjustments based on data-driven insights like open rates, reply rates, and meeting booked rates. The conversation also covers the significance of personalized emails, avoiding common pitfalls like generic subject lines and ineffective calls to action, and focusing on continuous improvement through A/B testing.