Highway to Sell: Amazon PPC Insights

How To Set Up AI for Amazon Ads in 5 Minutes

Why Ads Won’t Fix Your Amazon Business

Amazon advertising strategies are shifting from a growth-focused model to a profit-centric approach, requiring sellers to prioritize product page optimization and unique value propositions over simple ad spend. Advertising serves as an accelerator, but conversion depends on compelling, data-backed listings that resonat...

Your Bid Doesn't Set Your CPC on Amazon. Your Click-Through Rate Does.

TikTok Sellers Are Losing Thousands Without Knowing It | Agassi Korkis & CapTrack

CapTrack addresses revenue leakage for brands selling on TikTok Shop by auditing inventory discrepancies, such as lost or damaged goods and erroneous refunds. Because TikTok Shop operates with a strict 60-day window for reimbursement claims, brands often lose significant capital by failing to audit their accounts in ti...

He Built a SaaS Company to $50M+ and Sold It for $200M in 3.5 Years. Now He's Back.

Scaling a business from inception to a $200 million exit requires a relentless startup mentality and a focus on high-impact, data-driven solutions. Agassi Korkis, co-founder of CarbonSix, details how his team achieved rapid growth by aggregating essential software for Amazon sellers and fostering an environment where e...

Amazon Is Splitting Your Variant Reviews Before May 31. Most Sellers Won't Notice Until ACoS Spikes.

Amazon Knows When Your Rival's Customers Are About to Reorder. Here's How to Show Up First.

Amazon Sponsored Display vs DSP. Most Brands Are Using the Wrong One.

Your ACoS Looks Healthy. It Might Be the Number Destroying Your Margin.

$6,600 in Ad Spend. Zero Orders. The Problem Wasn't the Campaigns.

$78,400 in Revenue Was Hiding in Our Client's Account. Campaign Manager Never Showed It.

The Number 30 Is Buried in Amazon's Ad Docs. It Changes How You Should Structure Every Campaign.

Amazon Now Charges You for Too Little Inventory AND Too Much. The Safe Zone Is Shrinking.

Amazon’s Low Inventory Fee, combined with the DD+7 revenue withholding policy, creates a restrictive trap for sellers that tightens as businesses grow. The fee, which triggers when inventory levels fall below 28 days of supply, is now assessed per FNSKU, eliminating the protection previously offered by parent-level inv...

Amazon's Ad Algorithm Changed. More Budget Now Makes Your ROAS Worse. Here's Why.

Amazon Just Gave You a Data Analyst for AMC. Most Brands Don't Know It Exists Yet.

11 AI Systems Crawled Our Website 10,932 Times in Three Weeks. Google Analytics Saw None of It.

Standard analytics platforms like Google Analytics fail to track AI bot traffic because they rely on JavaScript, whereas AI crawlers fetch raw HTML directly at the network level. This creates a "dark traffic" ecosystem where websites are crawled thousands of times by systems like ChatGPT, Claude, and Meta AI without ap...

One Google Setting Decides If Your Products Get a Buy Button in AI Mode. Most Brands Have Never Heard of It.

OpenAI Killed Instant Checkout After 5 Months. The Real Story Is What the 83% Number Tells You.

Microsoft Built the AI Visibility Tool Google Still Doesn't Have. We Found 3,200 Citations on One Page.

Microsoft’s launch of the AI Performance dashboard within Bing Webmaster Tools provides the first transparent look at how AI search engines utilize publisher content. By tracking citation volume and grounding queries—the subqueries AI generates to verify information—brands can identify which pages serve as authoritativ...

Microsoft Built the AI Visibility Tool Google Still Doesn't Have. We Found 3,200 Citations on One Page.

Microsoft’s launch of the AI Performance dashboard within Bing Webmaster Tools provides the first transparent look at how AI search engines utilize publisher content. By tracking citation volume and grounding queries—the subqueries AI generates to verify information—brands can identify which pages serve as authoritativ...