TikTok Sellers Are Losing Thousands Without Knowing It | Agassi Korkis & CapTrack

CapTrack addresses revenue leakage for brands selling on TikTok Shop by auditing inventory discrepancies, such as lost or damaged goods and erroneous refunds. Because TikTok Shop operates with a strict 60-day window for reimbursement claims, brands often lose significant capital by failing to audit their accounts in time. Agassi Korkis, founder of CapTrack, highlights that TikTok Shop’s rapid growth leads to operational errors similar to those seen on Amazon, but with higher rates of refund-related issues. Beyond inventory recovery, the conversation explores the strategic value of TikTok as a sales channel, noting its ability to drive organic growth and "halo effects" on other marketplaces. The rise of live shopping and the effectiveness of micro-influencers further demonstrate how brands can leverage the platform’s algorithm to achieve rapid, non-linear sales growth regardless of follower count.