Mi3 goes all-in on AI-powered Fast News and CustomerX launches; Capgemini, Coles 360, Salesforce, ThinkNewsBrands back initiatives - and unpack the market challenges coming...fast
23 Oct 2023
40m
Mi3 & iHeart Podcasts Australia · Business
Mi3 Audio Edition
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
Episodes
BMW marketing boss flips strategy ahead of ‘overnight’ electric vehicle surge; Atomic 212 plans ‘single-minded big brand job’ to outpace ‘bi-polar’ auto rivals, reel-in Tesla
19 Oct 2023
32m
‘Do we have to do this?’ Lego’s Troy Taylor and Initiative’s Chris Colter on letting go of ‘safe’ brand management to jump into Nitro Circus – double digit growth and MFA Grand Prix follows
16 Oct 2023
42m
Scentre Group, Westfield partners with businesses for growth as brands and retailers tap shopping’s experience boom – plus three spending megatrends with major Christmas implications.
12 Oct 2023
38m
Letting the marketing effectiveness rulebook do the talking: Tourism Australia CMO Susan Coghill and Mark Ritson on why Say G’Day’s success has silenced doubters – and will keep rolling for years
09 Oct 2023
1h 4m
‘Binet & Field, Mark Ritson, Byron Sharp applied’: Cummins & Partners chief backs Mutinex deal to beat Audi’s famed econometrics prowess, charge brands less, earn more with new model; prove creative’s business impact
03 Oct 2023
42m
‘ESG is facing its GDPR moment’: From 1 Jan European regulations will ‘change the game’ on global sustainability reporting – lawsuits, jail time have C-suite ‘freaking out’, marketing reined-in
25 Sep 2023
33m
Work from home changed out of home audiences… for good: How Stan, luxury and lifestyle advertisers are cleaning up in Sydney as a result – QMS has the data to prove it
21 Sep 2023
28m
’15 versions of creative for multiple platforms is not marketing…it's just operations’: How Salesforce APAC CMO Leandro Perez’s 100-plus team is selling AI to the world - and applying it to reinvent their marketing roles and remits
18 Sep 2023
26m
‘Decade of growth ahead for native content’ as brands move beyond ineffective repurposed ads and spreadsheets to reach 18m Australians; Luke Spano and Tim Duggan on standardising, scaling and media diversity mandates
14 Sep 2023
41m
Even a shrink couldn’t fix media agencies’ narrow mindset: Why Dave Gaines ditched GroupM to build Media by Mother, takes no mark-ups on media buying – “just data entry” – KPIs staff on learning, planning Apac launch
11 Sep 2023
51m
Taking retailer media up the funnel, how $305m for Olympics rights may prove cheap, why media buyers are wrong about Stan ads, and TV’s 10 per cent audience boost
07 Sep 2023
47m
Tabcorp customer chief Jenni Barnett stems digital haemorrhage to snappier rivals; bins bad media deals, restructures teams, now gunning for 10x conversion via ‘personalisation to context’
04 Sep 2023
40m
Retail media goes upmarket: David Jones CMO targets auto, travel, lifestyle brands in premium tilt, touts 5.4m high-end shoppers across stores, online and open web as crunch-resistant customers keep spending
28 Aug 2023
32m
Lessons from billion dollar Barbenheimer: Brands to rethink IP marketing, merch as Hoyts, Val Morgan bosses say marketers scrambling for ‘next ten Barbies’ - Kia, AAMI, Chemist Warehouse win big
21 Aug 2023
23m
‘Monumental gains’: SCA chief marketer Nikki Clarkson on how broadcaster bet the farm building new customer platform from zip to 1.5m users, collapsed exec silos and forced new marketing skills beyond brand comms
14 Aug 2023
36m
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