18 Sept 2023
26m

’15 versions of creative for multiple platforms is not marketing…it's just operations’: How Salesforce APAC CMO Leandro Perez’s 100-plus team is selling AI to the world - and applying it to reinvent their marketing roles and remits

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’15 versions of creative for multiple platforms is not marketing…it's just operations’: How Salesforce APAC CMO Leandro Perez’s 100-plus team is selling AI to the world - and applying it to reinvent their marketing roles and remits