Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers.
24 Sep 2026
47m
Mi3 & iHeart Podcasts Australia · Business
Mi3 Audio Edition
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
Episodes
“Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-suite
21 Sep 2026
56m
‘Because it matters’: How American Express is redefining what it means to back small business
17 Sep 2026
47m
Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower
20 Aug 2026
49m
Agentic AI will reward strong brands built on trust, evidence and customer connection. Mediocre brands will perish
06 Aug 2026
51m
The CMO Awards podcast episode 16: Brand rejuvenation: CMO winners from Bank of Queensland and Uber unpack their playbooks for marketing effectiveness
03 Aug 2026
48m
CMO Awards Podcast Episode 15: Going for growth: AAMI, Wesfarmers Health on the case for behaviour change
27 Jul 2026
47m
Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands
23 Jul 2026
36m
AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it
02 Jul 2026
38m
Beyond the Tornado: Agentic AI's first year unpacked with lessons learned, governance wins, workflow traps, agent drift and why the organisations moving fastest are the ones that moved most carefully
22 Jun 2026
54m
Retail Media Builds Bridges: Canada’s leading department store Holt Renfrew on how marketing and merch alignment powers growth in demand, CX and profit
18 Jun 2026
38m
Coles ‘Down Down’ blockbuster not dead yet says brainchild Ted Horton after ACCC wins lawsuit over ‘deceptive’ price spikes - but agency economics breaking, attention metrics ‘pseudo science’, ad awards still warp industry
10 Jun 2026
1h 12m
CMO Awards Podcast Episode 14: The cheeky challengers: CMO winners from amaysim, Australian Pork, Mountain Culture Beer Co on breaking the marketing and creative mould
03 Jun 2026
1h 4m
CMO Awards Podcast Episode 13: Combatting the belief marketing is a discretionary spend
25 May 2026
1h 1m
‘Age of the erratic’: How KFC’s Vanessa Rowed and Lyka’s Cam Luby are using MMM to navigate extreme volatility, bury dud products and replace them with better, faster
07 May 2026
1h 1m
The CMO Awards Podcast Episode 12: Compounding benefits – playing the long game in brand and campaign strategy
05 May 2026
1h 0m
The CMO Awards Podcast Episode 11: Selling the unreliable: How to build belief in bold marketing
28 Apr 2026
1h 2m
‘Why hammer an LLM’: Pega’s Jonathan Tanner warns on AI hype; banks pivot to rules, context and real-time decisioning as CX, fraud prevention, and lifetime value collide
23 Apr 2026
45m
Family back as the new black: World chaos, kids’ killer schedules and personal screen rabbit holes trigger cross-generation co-viewing surge to fastest-growing audience segment for 2026
16 Apr 2026
23m
The CMO Awards Podcast Episode 10: Recasting marketing teams and capabilities in an AI world
07 Apr 2026
52m
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