Mi3 Audio Edition

SCA cuts acquisition costs 60%, targets performance ad dollars by doing the same for advertisers with data matching clean room play

‘Half the impact comes from creative’: System1 customer chief Jon Evans on how to sell-in emotional ad investment to cold, rational CEOs, CFOs – the CMOs nailing it, and why channel mix obsession will waste brands’ biggest investments

prDOOH power: Lion toasts 18% revenue gains, sells 100,000 more Guinness pints via prDOOH push; JCDecaux maps huge growth, but agencies lagging

Marketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as dividing lines sharpen on agency network brands versus integrated offers, IT services and data M&A: Madison and Wall’s Brian Wieser

L’Oreal, Unilever, Diageo, Kellogg’s, Gucci, Mondelez and Ford pump ad budgets; Google, Amazon, Meta cut theirs and grow - Brian Wieser on resurgent performance spend sidestepping TV

Crunch overcooked? APAC marketing chief says no slowdown as Uber plots grocery surge, ads business ramps up with attention, Carshare bids to cull 1m cars by 2029 – and why flipping ‘crazy’ performance for brand pays

Lessons from Dove’s Campaign for Real Beauty: Unilever marketers forgot product in ‘purpose' mission; ESG the new corporate ‘Voldemort’ but employee, stakeholder strategies a ‘massive opportunity’ for marketing influence in c-suite: Institute for Real Growth

‘The whole supply chain is locked into a sense of omerta’: Why marketers, procurement, agencies, ad techs and publishers fear derailing programmatic ‘gravy chain’ – where 36 cents on every ad dollar is ‘optimistic’

Brand acrobatics: Adobe wrestles with ‘category awareness’ for CX, plots brand-demand offensive; B2B CMOs pump 2024 budgets as CFOs greenlight creative spend – MYOB, Canva, MailChimp nailing it

Marketing’s capability crunch: ANZ, Deloitte, Destination NSW marketing chiefs back Australian Marketing Institute bid to mirror Chartered Accountants, CPAs for industry-wide professional certification, credibility, status

Owned media v retail media: Commbank, ANZ, Telstra invest in owned channels as sector’s commercial value increases 10% to $4.3bn; Financial services up 19% as non-retail brands eye upside

Jaguar Land Rover notches 200 per cent audience uplift through new OOH performance reporting: QMS lifts TV playbook with audience guarantees, make-goods; OMG piles in

Master brand plan: Arnott’s CMO Jenni Dill, Publicis Groupe CEO MikeRebelo on how Arnott’s lifted 10% sales growth across entire portfolio via market mix modelling, media benchmarking, creative testing, going large on TV – and won Ad Council’s Grand Effie

This podcast episode delves into the remarkable success of Arnott's master brand campaign, which was celebrated with an Advertising Council's Grand Effie award. The conversation features insights from Jenni Dill, Arnott's Chief Marketing Officer, and Mike Rebelo, CEO of Publicis Groupe, focusing on the strategic revita...

Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement

Last supper: Outgoing creative chief at Accenture Song and The Monkeys Scott Nowell on culturally infiltrating Accenture, failed beer fridge bans, pulling a reverse takeover of Saatchis and why Accenture Song is ‘outperforming’ the consulting growth curve

‘It’s given us a lot of credibility within the business to keep pushing’: Samsung Australia’s Carl Bunn on using MMM to prove what’s working – and win over sceptics

This podcast episode chronicles Samsung Australia's transformative journey in adopting econometrics and market mix modeling, highlighting the shift from initial skepticism towards a data-driven culture that emphasizes real-time insights and effective collaboration. Carl Bunn explores how the implementation of Mutinex h...

GroupM’s global boss Christian Juhl, ANZ CEO Aimee Buchanan on Netflix ads, linear TV’s end game and why measurement sits at the heart of all marketer conundrums

Ecom’s boom meets reality check: Focus on CX, efficiency and making money kicks-in hard as Amazon ramps up, puts pure-plays under existential pressure

‘It’s sharpened me up as a marketer’: Telstra CMO Brent Smart bids to link CX and rising NPS for non-believers, flip performance and brand investment ratios and systemise marketing team creativity, attention and MMM

4 billion streams and counting: News Corp Australia piles into vertical video, siphons audiences back from social, ties to commerce, bids to own mid-funnel between BVOD and social video