30 Oct 2023
58m

‘It’s sharpened me up as a marketer’: Telstra CMO Brent Smart bids to link CX and rising NPS for non-believers, flip performance and brand investment ratios and systemise marketing team creativity, attention and MMM

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‘It’s sharpened me up as a marketer’: Telstra CMO Brent Smart bids to link CX and rising NPS for non-believers, flip performance and brand investment ratios and systemise marketing team creativity, attention and MMM