09 Oct 2023
1h 4m

Letting the marketing effectiveness rulebook do the talking: Tourism Australia CMO Susan Coghill and Mark Ritson on why Say G’Day’s success has silenced doubters – and will keep rolling for years

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Letting the marketing effectiveness rulebook do the talking: Tourism Australia CMO Susan Coghill and Mark Ritson on why Say G’Day’s success has silenced doubters – and will keep rolling for years