Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
In this episode of The DTC Insider Podcast, host Brian Roisentul interviews David Bean, the founder of Nira, a company specializing in home-use laser technology for skin rejuvenation. David shares his journey from working with semiconductor lasers in telecommunications and defense to developing Nira's unique laser tech...
This podcast episode focuses on the importance of truly understanding one's customer base for effective marketing. The host, Brian Roisentul, argues that many brands fail to accurately define their ideal customer profiles (ICPs), relying on assumptions instead of data. He advocates for actively soliciting customer fee...
This episode explores Katie Diasti's journey in founding Viv, a modern period brand focused on sustainability and challenging the stigma around menstruation. Diasti shares how a college entrepreneurship class sparked the idea, driven by her passion for women's health and a desire to create resonant branding in a tradit...
This episode explores the journey of Livi Beauty, an at-home gel manicure system, from its inception to its current market position. Against the backdrop of the founders' personal frustration with traditional nail salons, the idea for a convenient, mess-free, and nail-friendly alternative emerged. More significantly,...
This episode explores the challenges and opportunities in the fertility health market, as experienced by Samantha Diamond, co-founder and CEO of Bird & Be. Against the backdrop of inadequate public health education and clunky, often triggering, existing products, Samantha highlights the lack of proactive information f...
This episode explores the impact of new tariffs on the Direct-to-Consumer (DTC) industry, specifically focusing on the implications of the removal of the De Minimis rule and the ongoing trade war. Against the backdrop of a 30% drop in shipping containers in April, the discussion highlights the significant challenges f...
This episode explores the journey of Paola Shah, founder of Tucketts, a brand of toe-less grip socks designed for barefoot workouts. Against the backdrop of her initial market research for a friend's Pilates studio, Paola identified a need for more comfortable and functional barefoot workout socks. More significantly...
This podcast episode interviews Brandon Horoho, founder of Montana Knife Company, about the company's rapid growth from a low seven-figure revenue in 2021 to eight figures in 2024. Horoho details their strategy, which focused on organic social media engagement (daily Instagram posts), building a highly engaged email l...
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