In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn. He emphasizes the need for brands to map out their customer journeys, identify points of churn, and implement proactive strategies to retain subscribers and enhance their lifetime value. Through real client examples, he illustrates how to generate revenue by adding value to customer experiences and engaging them effectively.

Here’s a glimpse of what you’ll learn:

Why growth and marketing strategies still matter in 2025
The importance of mapping the full customer journey
Common pitfalls: focusing on details too early in the process
Gaining clarity on how your brand actually generates revenue
Balancing acquisition and retention: new vs. returning customers
Accepting churn as part of the journey—and how to prepare for it
Implementing proactive tactics to minimize churn
Leveraging customer feedback to guide improvements
Finding meaningful ways to add value and build loyalty
Using engagement strategies to boost customer lifetime value

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

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