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Eric Dyck · Business

The DTC Podcast

What does it take to build and scale a successful direct-to-consumer brand? The DTC Podcast is a marketing strategy podcast hosted by Eric Dyck, with practical ecommerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable ecommerce business.

Episodes

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Bonus: How Payne Glasses Enhances Their Customer Experience with iAdvize AI (Listen and get a FREE Pair of glasses!)

11 Sep 2024
31m
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Ep 438: How Dosso Beauty is Tackling Hair Deserts with Hypoallergenic Braiding Hair with Co-Founder Kadidja Dosso

09 Sep 2024
32m
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Ep 437: Mastering Email Marketing - Choose Your Strategy with Jordan Gordon’s Quadrant Framework (Plus the TWBERP Announcement)

06 Sep 2024
30m
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Ep 436: The Role of Brand in Scaling a Premium DTC Pet Food Company: Insights from Ollie

02 Sep 2024
33m
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Ep 435: Ultimate Guide to Q4 Ecommerce – Part 1: Stocking The Pond & Planning for Peak Season | AKNF

30 Aug 2024
18m
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Ep 434: How VKTRY Gear Achieved 240% Growth (Profitably) by Mastering Niche Marketing in Sports

26 Aug 2024
29m
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Ep 433: DTC Debates – All In On Amazon vs. Diversified DTC | AKNF

23 Aug 2024
21m
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Ep 432: The Funnel is Dead – Introducing the TORNADO 🌪️ with Cherene Aubert from ILIA Beauty

19 Aug 2024
31m
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Ep 431: How to Develop Your Own Data-Backed Creative Strategy: A Pilothouse Case Study | AKNF

16 Aug 2024
37m
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Ep 430: Frost Buddy's Brock Mammoser on $30M in Year Four and The TikTok to Meta Creative Pipeline That's Fueled It

12 Aug 2024
40m
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Ep 429: Are Your Amazon Ads Cannibalizing Your Organic Results? (Plus Prime Video Ads and Amazon Earnings) | AKNF

09 Aug 2024
21m
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Bonus: Monos' Mike Wu on Scaling Customer Service with AI

07 Aug 2024
26m
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Ep 428: Brandon Horoho from Montana Knife Company: Chronicles of the Drop Model at 8 Figure Scale + Secret VIPS

05 Aug 2024
25m
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Ep 427: How to Structure Your Google Ads Campaigns (and Long Live the Cookie!) | AKNF

02 Aug 2024
18m
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Bonus: Scaling Skincare Segment by Segment – Soft Services' Data-Driven Growth Strategy with Tresl Segments

31 Jul 2024
38m
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Ep 426: How MìLà Expanded from a Local Restaurant to a Nationwide Frozen Food Brand

29 Jul 2024
40m
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This podcast episode features Jen, co-founder of Mila, who shares the transformative journey of their frozen soup dumpling company from a local restaurant to a thriving direct-to-consumer brand, emphasizing the importance of adaptability, innovative marketing strategies, and the crucial balance between direct sales and...

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Ep 425: How to Fix Email Automation Overload and Improve Retention (plus Long Live the Cookie!) | AKNF

26 Jul 2024
29m
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Ep 424: Whisky Business and the Return of the Rascal – Scaling Rod Stewart's Wolfie's Whisky with Duncan Frew

22 Jul 2024
34m
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Ep 423: Are You Even Performance Marketing If You're Not Creating Custom Landing Pages? (with Pilothouse's Aves and Jocelyn) | AKNF

19 Jul 2024
33m
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This podcast episode delves into the essential role of landing pages in marketing success, emphasizing the transformation of elements like the About Us page into shoppable destinations that resonate emotionally with customers. The hosts discuss innovative strategies for optimizing landing pages, testing variations, and...

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Ep 422: How Kiaura Eyewear Achieved Viral Success with TikTok Shops with Founder Parker Godfrey

15 Jul 2024
35m
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This podcast episode delves into the entrepreneurial journey of Parker, founder of Kiaura Eyewear, as he navigates the exciting realm of e-commerce through platforms like TikTok Shop, heralded as a "golden era" for sales growth. Parker shares his innovative approach to sunglasses inspired by architecture and trends suc...

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