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Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whisky brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.

Key Insights:

Brand Origin: Inspired by late-night whisky sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.

Product Development: Focused on creating a high-quality product with extensive taste testing and market research.

Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.

Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whisky traditions and rebellious in spirit.

Why Listen?

Learn how to leverage celebrity influence authentically.

Understand the challenges and strategies of rapid international expansion.

Get inspired by unconventional marketing tactics that break through the noise.

Timestamps:

00:00 Introduction and Event Promotion

03:00 Duncan Frew on the Genesis of Wolfie's Whiskey

07:00 Marketing Strategy: Leveraging Rod Stewart's Influence

12:00 Overcoming Challenges in Distribution and Sales

16:00 The Importance of Repeat Purchases in Whiskey Sales

21:00 Innovative and Outlandish Marketing Tactics

25:00 Supporting Retail with Unique Marketing Approaches

30:00 Thinking Globally, Acting Locally in Whiskey Sales

32:00 Personal Advice on Drinking and Selling Whiskey

Hashtags:

#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast

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Ep 424: Whisky Business and the Return of the Rascal – Scaling Rod Stewart's Wolfie's Whisky with Duncan Frew

DTC Podcast

Ep 424: Whisky Business and the Return of the Rascal – Scaling Rod Stewart's Wolfie's Whisky with Duncan Frew