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Eric Dyck Β· Business

The DTC Podcast

What does it take to build and scale a successful direct-to-consumer brand? The DTC Podcast is a marketing strategy podcast hosted by Eric Dyck, with practical ecommerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable ecommerce business.

Episodes

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Ep 452: Q4 Google Campaign "Don'ts" Every Media Buyer Should Know with Pilothouse | AKNF

01 Nov 2024
29m
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Bonus: How Firstleaf Scaled Spend 10x on a CPA Basis with Nift’s Targeted Gifting

30 Oct 2024
24m
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Ep 451: Building a DTC Bone Broth Empire – Brodo's Marco Canora on Scaling Quality and Tradition

28 Oct 2024
35m
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In this podcast episode, Marco Canora shares his inspiring journey from managing high-pressure restaurants to founding Brodo, a successful bone broth company that sells directly to consumers. He opens up about a personal health crisis and how a sudden rent increase unexpectedly led to a thriving business opportunity. C...

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Ep 450: Spooky Media Buying Mistakes That Are Haunting Your Ad Performance πŸŽƒ πŸ‘»

25 Oct 2024
42m
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In this podcast episode, the hosts explore the complex world of advertising, highlighting common "spooky" mistakes that can undermine campaign success. They stress the importance of strong hooks, clear messaging, and consistent branding. The discussion categorizes these pitfalls by severity, focusing on the significanc...

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Bonus: How Dixxon Flannel Co Built A Million Order Per Month Cult Following + Loyalty and Review Programs with Okendo

23 Oct 2024
30m
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In this podcast episode, we explore the success story of Dixxon Flannels, a brand celebrated for its genuine storytelling and community focus that has built a dedicated fan base. By offering limited-edition products, partnering with iconic artists, and utilizing a data-driven review approach through Okendo, Dixxon has ...

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Ep 449: C-Suite Exclusive – Simplicity at Scale, the DadGang.co story with Bart Szaniewski

21 Oct 2024
27m
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Ep 448: The World's Best Email and Retention Podcast – BFCM Email Strategies (DTC Podcast Network Preview)

18 Oct 2024
28m
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Bonus: Boosting Email Revenue with Instant: How July Retargets Website Visitors and Drives 20% More Sales

17 Oct 2024
26m
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Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion

14 Oct 2024
27m
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Ep 446: C-Suite Exclusive: The Art of Not Leaving Money on the Table - CRO in 2025 with Warpdrive's Brett Turner | AKNF

11 Oct 2024
57m
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Ep 445: C-Suite Replay – 8 Figure Product Launch Schedule with Brandon Horoho Montana Knife Company

07 Oct 2024
44m
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Ep 444: How to Maintain A Brand that Lasts (When Creating a Metric F*&^ Ton of Content) | AKNF

04 Oct 2024
42m
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Ep 443: C-Suite Mastermind Exclusive: Four Sigmatic's Rick Cadotte on Small Wins that Stack Up to Big Results

30 Sep 2024
53m
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Ep 442: Unlocking Premium Amazon A+ Content: Best Practices and Mistakes to Avoid with Pilothouse | AKNF

27 Sep 2024
22m
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Bonus: The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here

25 Sep 2024
24m
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DTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear

23 Sep 2024
49m
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This podcast episode examines the evolution of Salomon's brand from its skiing origins to becoming a trail running powerhouse, detailing its innovative marketing strategies and storytelling approaches. Niclas shares insights on the importance of authentic brand narrative versus mere "content," as well as the emergence ...

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Ep 441: How to Crush Halloween Campaigns On Meta (Plus Doing Data Different) | AKNF

20 Sep 2024
26m
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Bonus: How Carpe Scales Global Sales with Strategic International Expansion and Passport

18 Sep 2024
23m
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Ep 440: Driving 5x Digital Growth – How Salt & Stone Optimizes E-commerce and Amazon Sales

16 Sep 2024
30m
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Ep 439: Maximizing Google Ads Profitability – Aligning Campaigns with Unit Economics | AKNF

13 Sep 2024
23m
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