

The DTC Podcast
What does it take to build and scale a successful direct-to-consumer brand? The DTC Podcast is a marketing strategy podcast hosted by Eric Dyck, with practical ecommerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable ecommerce business.
Episodes


Bonus: How Firstleaf Scaled Spend 10x on a CPA Basis with Niftβs Targeted Gifting

Ep 451: Building a DTC Bone Broth Empire β Brodo's Marco Canora on Scaling Quality and Tradition
In this podcast episode, Marco Canora shares his inspiring journey from managing high-pressure restaurants to founding Brodo, a successful bone broth company that sells directly to consumers. He opens up about a personal health crisis and how a sudden rent increase unexpectedly led to a thriving business opportunity. C...

Ep 450: Spooky Media Buying Mistakes That Are Haunting Your Ad Performance π π»
In this podcast episode, the hosts explore the complex world of advertising, highlighting common "spooky" mistakes that can undermine campaign success. They stress the importance of strong hooks, clear messaging, and consistent branding. The discussion categorizes these pitfalls by severity, focusing on the significanc...

Bonus: How Dixxon Flannel Co Built A Million Order Per Month Cult Following + Loyalty and Review Programs with Okendo
In this podcast episode, we explore the success story of Dixxon Flannels, a brand celebrated for its genuine storytelling and community focus that has built a dedicated fan base. By offering limited-edition products, partnering with iconic artists, and utilizing a data-driven review approach through Okendo, Dixxon has ...

Ep 449: C-Suite Exclusive β Simplicity at Scale, the DadGang.co story with Bart Szaniewski

Ep 448: The World's Best Email and Retention Podcast β BFCM Email Strategies (DTC Podcast Network Preview)

Bonus: Boosting Email Revenue with Instant: How July Retargets Website Visitors and Drives 20% More Sales

Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion

Ep 446: C-Suite Exclusive: The Art of Not Leaving Money on the Table - CRO in 2025 with Warpdrive's Brett Turner | AKNF

Ep 445: C-Suite Replay β 8 Figure Product Launch Schedule with Brandon Horoho Montana Knife Company

Ep 444: How to Maintain A Brand that Lasts (When Creating a Metric F*&^ Ton of Content) | AKNF

Ep 443: C-Suite Mastermind Exclusive: Four Sigmatic's Rick Cadotte on Small Wins that Stack Up to Big Results

Ep 442: Unlocking Premium Amazon A+ Content: Best Practices and Mistakes to Avoid with Pilothouse | AKNF

Bonus: The Democratization of Connected TV β Rokuβs Self-Serve Ads Manager is Here

DTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear
This podcast episode examines the evolution of Salomon's brand from its skiing origins to becoming a trail running powerhouse, detailing its innovative marketing strategies and storytelling approaches. Niclas shares insights on the importance of authentic brand narrative versus mere "content," as well as the emergence ...

Ep 441: How to Crush Halloween Campaigns On Meta (Plus Doing Data Different) | AKNF

Bonus: How Carpe Scales Global Sales with Strategic International Expansion and Passport

Ep 440: Driving 5x Digital Growth β How Salt & Stone Optimizes E-commerce and Amazon Sales

Ep 439: Maximizing Google Ads Profitability β Aligning Campaigns with Unit Economics | AKNF
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