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On today's AKNF we're revisiting Warp Drive's Brett Turner's talk at C-Suite Mastermind about the state of CRO in 2025 and the art of not leaving money on the table...

This talk focuses on helping you nail your testing methodologies so you can actually be sure that the tests you're running are actually working, also providing some fun live landing page and product page breakdowns that are worth finding on YouTube for the full experience.

Timestamps:

00:00 - Intro to CRO Strategy

02:10 - Importance of Page Speed in CRO

04:45 - Segmenting Traffic for Better CRO

07:15 - Tools for Landing Pages and Testing

09:30 - Headless Commerce Explained

12:20 - Live Website Audit and Key Takeaways

15:45 - Best Practices for Optimizing Above-the-Fold Content

18:30 - Audience Q&A and CRO Tips

20:55 - Final Thoughts on Building a CRO System

Hashtags:

#CRO #ConversionRateOptimization #EcommerceTips #PageSpeed #ShopifyOptimization #DigitalMarketing #LandingPageOptimization #HeadlessCommerce #WebsiteAudit #DTCMarketing #MarketingTips #SEO #ShopifyTips #PerformanceMarketing #EcommerceGrowth

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Ep 446: C-Suite Exclusive: The Art of Not Leaving Money on the Table - CRO in 2025 with Warpdrive's Brett Turner | AKNF

DTC Podcast

Ep 446: C-Suite Exclusive: The Art of Not Leaving Money on the Table - CRO in 2025 with Warpdrive's Brett Turner | AKNF