Future Commerce

Our NRF 2026 Recap

Break Out of Spreadsheet Speed: Agility Strategies to Win the Algorithm

The discussion centers on commerce readiness for 2026, emphasizing agility and data readiness over traditional marketing tactics. Louis Camassa, director of product management at Rhythm, shares insights from a survey of commerce executives, highlighting that many companies still operate at "spreadsheet speed," manually...

[STEP BY STEP] Carving New Frontiers: Selling Premium Cuts On Temu’s Fast-Growing Marketplace

[STEP BY STEP] Unlocking A Niche Category: Achieving 10x Growth In One Year with Temu Through Market Innovation

In this episode of the Step-by-Step podcast, Phillip and Alicia interview Jessica De Gennaro of Shop Succulents, a U.S.-based business that has found success on Temu. The episode explores the nuances of the fulfillment process and how partnering with a marketplace like Temu can be essential for growth, especially for b...

[STEP BY STEP] Building an Empire Through Cultural Connection: From Inspiration to Reach with Temu

In this episode of the "Step by Step" podcast, hosted by Phillip and Alicia and in partnership with Temu, the hosts explore how businesses experience growth on the Temu platform. They interview Zach Stambor from eMarketer about the marketplace landscape and strategies for sellers to stand out. The hosts also interview ...

Year-End Highlights: Lessons From Our Deepest Dialogues

[DECODED] The Future of Omnimodal: When Commerce Unlocks New Opportunities

Predictions 2026: Prepare for the Age of Autonomy

In this episode of Future Commerce, Phillip and Brian present their predictions for 2026, focusing on retail, brands, media, and technology. Guided by the overarching themes of autonomy and sovereignty, they foresee Walmart as a major retail winner due to its growing role in healthcare, while Target and Family Dollar m...

Predictions Victory Lap: How We Called 2025's Commerce Upheaval

[DECODED] The New E-Commerce Wars: When Brands Need to Earn Their Place in Consumers' Lives

Where Culture Happens, Commerce Follows

In this episode of the Future Commerce podcast, hosts Phillip and Brian welcome Jason James (CIO) and Nikki Baird (VP of Strategy and Product) from Aptos to discuss the next phase of innovation in retail. The conversation revolves around breaking through traditional barriers to create seamless, secure, and imaginative ...

Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance

In this episode of Future Commerce, Brian and Philip interview Mani Fazeli, VP of Product at Shopify, about the evolution and philosophy of AI in commerce. Mani discusses Shopify's approach to AI, emphasizing utility over flashiness and platforms over features, and introduces SimJim, a new research preview for simulati...

[DECODED] Three-Party Commerce: Trust in the Age of Agents

In this episode of Decoded, Phillip and Lindsay discuss three-party commerce trust in the age of agents with Sharon Gee from Commerce. They explore the psychological factors behind consumers trusting AI recommendations over human ones, especially among Gen Z and Millennials. Sharon emphasizes the importance of data qua...

Coach’s Big Store Move: Make You Forget You’re Shopping

First Look: 2025 BFCM Numbers Are In

In this episode of Future Commerce, Brian and Philip interview Holly Worst, VP of Retail at Adyen, about Black Friday Cyber Monday (BFCM) data and trends. Holly shares insights into global transaction volumes, unique shopper behavior, and the increasing adoption of contactless payments and mobile wallets, particularly ...

[DECODED] Commerce in the Age of Context: When Buying Journeys Collapse

In this episode of the Decoded podcast, Phillip and Lindsay discuss the shift towards a non-linear, context-driven commerce landscape where AI agents are increasingly involved in purchasing decisions. They interview Melissa Minkow from CI&T about her Retail Tech Reality Check research, which explores consumer shopping ...

Black Friday vs. Propriety: Nothing Left to Sell

[DECODED] The Psychology of Perpetual Commerce: When Shopping Becomes Who We Are

In this episode of Decoded, Phillip and Lindsay explore the concept of "New Modes" of shopping, focusing on the shift from omnichannel to omnimodal commerce and the state of perpetual commerce where consumers are constantly considering purchases. They interview Ken Hughes, a customer experience expert, about the psycho...

Closing the AI Transformation Gap

In this Future Commerce podcast episode, hosts Phillip and Brian interview Shai Frank from Optimove about new research on the gap between marketers' expectations of AI and its actual performance. They discuss Optimove's concept of "positionless marketing" and how it empowers marketers. Shai shares insights from a Forre...

The 2025 Holiday Reality Check